Top MarTech News From the Week of July 24th: Updates from SurveyMonkey, Algolia, Observe.AI, and More

The editors at Solutions Review have curated this list of the most noteworthy MarTech news from the week of July 24th. This round-up covers announcements and updates from SurveyMonkey, Algolia, Observe.AI, and more.

Keeping tabs on the most relevant CRM and MarTech news can be time-consuming. As a result, our editorial team aims to summarize the top headlines of the week in the marketing technology landscape. The Solutions Review editors will compile a weekly round-up of vendor product news, mergers and acquisitions, venture capital funding, talent acquisition, and other noteworthy MarTech news. With that in mind, here are some of the top MarTech news from the week of July 24th, 2026.

Top MarTech News From the Week of July 24th, 2026

Affinity Details a New Agent Platform for Investment Firms

Affinity, a CRM company, has unveiled Affinity Ascend, a new agent platform to help investment firms automate critical workflows across the investment lifecycle. Ascend is powered by Affinity’s AI-first platform and will empower firms to deploy agents that handle time-intensive operational tasks, enabling investment teams to operate more efficiently, focus on high-value investment activities, and find better deals faster. Firms can also deploy agents directly from Affinity or via tools like Claude, ChatGPT, custom AI environments, and internal applications, all powered by the same trusted data foundation.

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Algolia Launches a Capability to Improve Product Discovery 

Algolia, an AI Search and Retrieval platform, has announced Dynamic Facets, a new capability that automatically surfaces the most relevant filters based on what shoppers are actively searching for. Instead of presenting the same fixed refinement options for every query, Dynamic Facets can adapt in real-time to search context and user behavior, making it easier for shoppers to find what they’re looking for while also reducing the manual configuration work typically required by search and merchandising teams. Dynamic Facets is available now for Algolia customers.

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Backstory Announces Situation Search

Backstory, an AI platform for revenue teams, has announced Situation Search. The new capability lets sellers describe a deal situation in plain language and respond with the most comparable deals from their company’s history, along with what their team did next and how it ended. Jason Ambrose, CEO of Backstory, says the new tool “doesn’t tell a rep what to do. It shows them the deals their own company has already won in situations like theirs, and lets them decide what applies. That’s a kind of AI reps actually trust, because they can see exactly where it came from.”

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CallRail Expands Its Partnership and Integration with Jobber

CallRail, an AI-powered lead engagement platform, has expanded its support for home service businesses by deepening its strategic partnership and integration with Jobber, a field management software. The expanded partnership will introduce a bidirectional integration between Voice Assist, CallRail’s AI voice assistant with real-time lead qualification and intelligent transfer capabilities, and Jobber’s field service management platform. To support this announcement, CallRail also launched three new integrations with JobNimbus, JobTread, and Workiz, which will broaden CallRail’s support for contractors in the home services industry.

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Draup Expands Its Microsoft Dynamics 365 Sales Qualification Agent

Draup, an AI-driven sales intelligence platform, now offers AI-native account research for its Microsoft Dynamics 365 Sales Qualification Agent. The Microsoft Dynamics 365 Sales Qualification Agent can eliminate busywork by automatically following up while also qualifying and delivering seller-researched leads as soon as a lead is created and qualified. With this latest update, Draup can now augment this research with in-depth, account-specific intelligence that’s delivered to the user automatically.

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Observe.AI Details Its Strategic Collaboration Agreement with AWS

Observe.AI, an Agentic CX Platform, has announced a multi-year strategic collaboration agreement with Amazon Web Services (AWS) to help enterprises deploy AI Agents for CX across customer service operations at scale. For example, customers can now use Observe.AI’s platform, running on AWS, to bring AI agents into the core of their customer experience. This will enable them to resolve customer needs directly, support frontline teams in real-time, and continuously improve performance across every conversation. Observe.AI solutions will also be available on AWS Marketplace, enabling AWS customers to discover, purchase, and deploy Observe.AI’s Agentic CX Platform.

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SurveyMonkey Launches GetFeedback

SurveyMonkey, a global platform for surveys and forms, has announced GetFeedback by SurveyMonkey, a newly simplified self-serve experience that makes it easier for marketing, product, and digital customer experience teams to collect customer feedback directly on their websites. The revamped GetFeedback tool can capture feedback at the exact moment visitors hesitate, encounter friction, or abandon their journey, providing teams with valuable insights into why visitors behave as they do. GetFeedback is now available as a do-it-yourself offering that lets teams sign up, choose a plan, create a form or button, and add it to their website with a single line of code.

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TrueDialog Introduces Two New Features to Its Platform

TrueDialog—an enterprise-grade platform for SMS, MMS, and RCS business texting—has announced two additions to its platform. TrueConnect is designed to make every outbound and inbound text visible across a company’s entire CRM and martech stack, while the TrueOptOut feature ensures that whenever a customer asks to stop hearing from a brand, the request is honored, however it’s phrased. Together, these tools can optimize the emails a company sends and protect the responses it receives.

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For consideration in future news round-ups, send your announcements to wjepma@solutionsreview.com.