If you’re struggling to get the most value out of your social platforms, you might need some social media marketing tips. Social media is one of the most ubiquitous forms of communication in the modern world. This can be a double edged sword, as people all over the world have access to the content of your posts, good or bad. Nevertheless, don’t be intimidated. It’s been proven that social media has a massive effect on customers, and can be the final push you need to drive up your sales and landing page traffic. Whether you’re a large corporation, or a brand new startup looking to generate marketing strategies, don’t underestimate the power of social media. To get the most value out of networks like Twitter and Facebook, check out these nine social media marketing tips.
Clearly Define Your Goals
This is one of the most important tips to follow, but it can easily be brushed aside when compared with everything else you have to do while managing your social media marketing. You should be using social media for a specific reason, and you should have specific goals. Maybe you want to gain a certain number of followers in a certain amount of time, or maybe you want to drive sales for a new product line. Establish, short, mid, and long-term goals. What effect do you want your social media to have in one year? Five years? Go into this with a gameplan, and you’ll have a much easier time seeing results.
Research Your Audience
You should have a clear idea of who your audience is, what they want, what they don’t want, and everything in between. Even if your marketing copy is well written, your images are beautiful, and your website runs smoothly, it’ll be all for nothing if the message doesn’t align with your audience. Make sure that your marketing materials, as well as the products and services you’re selling, are addressing specific customer needs and desires. Analyze customer demographics, check out what other businesses they interact with, take part in conversations and forums that they engage in. Once you better understand your audience, you can create marketing materials that’ll immediately attract more attention.
Pick Your Platforms
Different industries fare better on different social media platform. A mobile application development agency might run an Instagram page where it can show off a clean, visual portfolio. Meanwhile, a CRM with focus on customer service might focus more on Twitter and Facebook where they can interact more frequently with their customers. Depending on how your business operates and what you sell, consider the pros and cons of different social media platforms. The more platforms you use, the more time you have to put into creating content and marketing copy. Don’t feel like you have to be limited, as long as you have a clear idea of the value a social media platform will bring you.
Deliver Consistent Content
A slow and consistent posting rate is much better than random, sporadic bursts of advertising. Certain social media platforms, like Twitter and Instagram Stories, provide better value when you utilize them multiple times per day. Each social media platform utilizes a different algorithm, and these algorithms often go through yearly changes. When figuring out a content delivery schedule, go back to the goals you set at the beginning of this process. Keep in mind what your audience wants and expects from you, and balance that with what works best for your chosen platform.
Engage With Your Audience
Social media can have a huge impact on your customers. A single bad interaction can sour an entire relationship, while positive interaction can lead to lasting relationships and repeated transactions. When appropriate, reach out to new followers, answer questions, and respond to long, thought-out Facebook posts and Twitter threads. Utilize the native capabilities that come with each social media platform, and show your audience that you’re not a robot. When people feel seen, when people feel like their problems are being recognized and addressed, you’ll earn their trust.
Analyze Your Results
Social media marketing results in the collection of all sorts of data, but data by itself is useless. It’s easy to be swayed by statistics like followers, likes, comments, and retweets, but there’s much more data for you to measure and analyze. Is the traffic your posts are generating translating into sales? It’s great if your video gets tons of views, but is your audience clicking on your CTAs? Thinking of these questions and taking a closer look at your idea is an important way for you to get more value out of your social media marketing.
Experiment With Video Content
Studies show that relevant video content drives engagement and revenue, so if you haven’t dipped your toe into video creation, now is the time. There are lots of different ways to create video content, from live videos and event coverage, to product tutorials and feature walkthroughs. Videos allow you to connect with your audience in a unique way, and can easily transmit information in a more natural, easy-to-consume format. Social networks like Facebook and LinkedIn even give higher priority in their algorithm to companies posting video content.
Stay On Top of Trends
Being aware of public opinion, needs, and desires is essential to social media marketing. Human beings are fickle, and trends are constantly changing. It’s important to stay aware of the latest trends and changes occurring throughout social media platforms. If the trends align with your organization, products, and message, it can be a good idea to use that trend to your advantage. But don’t constantly switch gears and loose your identity as a brand. Trends can be helpful and even fun, but they’re very unstable. Don’t depend on them for a tightknit marketing strategy.
Quality Over Quantity
Sadly, there is such a thing as too much social media marketing. Even if you’re being consistent, posting too often can come across as pushy. If a customer sees post after post after post all from the same business, they’re more likely to ignore it completely. You don’t want to be interpreted as spammy and annoying. Take the time to create high-quality, targeted marketing materials, and it’ll be well worth the effort.
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