The Best Marketing Automation KPIs to Track in Your Next Project
The editors at Solutions Review have outlined some of the best marketing automation KPIs to keep track of as you measure your company’s overall success. …
Anna Birna Turner
Anna is an enterprise technology writer covering Marketing Automation, Customer Relationship Management (CRM), and Enterprise Resource Planning (ERP). Feel free to reach out to her at any time at abturner@solutionsreview.com
The 11 Best Marketing Automation Solutions for Salesforce
The editors at Solutions Review have compiled this list of the best marketing automation solutions and tools for Salesforce. Recommendations are listed in …
Drift Announces New Focus Beyond Conversational Marketing
Drift has recently announced its intention to shift towards Revenue Acceleration, a new MarTech category. Whereas Conversational Marketing focused on serving …
Key Takeaways — The Forrester Wave: Journey Orchestration Platforms, Q2 2020
Technology advisory firm Forrester Research has released its latest Forrester Wave for Journey Orchestration Platforms, Q2 2020. Since Forrester’s 2018 …
MultiVu Announces Release of Digital Content Studio
MultiVu has recently announced its new Digital Content Studio (DCS) which gives agencies and brands flexible access to a full suite of landing page creation …
Main Street Announces Acquisition of MarTech Provider Onovative
Main Street has recently announced its acquisition of Onovative, an automated marketing technology software provider. This acquisition further enhances Main …
Jivox Introduces First Patented Purchase Prediction Engine
Jivox has recently announced Kairos, a newly patented purchase prediction technology for the eCommerce market. Powered by Jivox’s artificial intelligence …
Merkle Releases Q2 2020 Digital Marketing Report
Merkle has recently released its Q2 2020 Digital Marketing Report (DMR), a quarterly research report that analyzes and highlights key metrics and trends within …
Pypestream Delivers Personalization with Conversational Ads
Pypestream has recently announced Conversational Ads, an immersive brand experience driven by in-ad engagements. Conversational Ads transform present-day …
Insider Announces $32M Series C Funding to Invest in AI
Insider has recently announced its $32 million Series C funding round, bringing total funding to date to $47M. The round was led by Riverwood Capital and was …