Marketing Automation Buyer's Guide

Accenture Acquires B2B Marketing Services Agency Yesler

Accenture Acquires B2B Marketing Services Agency Yesler

Accenture Acquires B2B Marketing Services Agency Yesler

Accenture has recently announced its acquisition of Yesler, a B2B marketing services agency that helps brands run their global marketing programs and operations at speed and scale. This acquisition continues to strengthen and scale Accenture’s B2B marketing services with offerings such as account-based marketing, customer advocacy, sales enablement, and marketing automation.

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Accenture is a leading global professional services company, providing a broad range of services in strategy and consulting, interactive, technology and operations, with digital capabilities across all of these services. With experience and specialized capabilities across more than 40 industries — powered by the world’s largest network of Advanced Technology and Intelligent Operations centers. With 509,000 people serving clients in more than 120 countries, Accenture brings continuous innovation to help clients improve their performance and create lasting value across their enterprises.

Founded in 2004, Yesler has earned a reputation for its exclusive focus on the B2B market. Yesler is comprised of two business segments: Yesler B2B, which provides full-service digital marketing and managed services and Projectline services, which provides strategic resourcing solutions.

“Yesler’s expertise in B2B has given them a unique understanding of how businesses make purchase decisions — insights that empower marketers to influence purchasing decisions at critical stages, enabling them to achieve growth and adapt their operating models for continued success,” says Manish Sharma, Group Chief Executive for Accenture Operations. “We’re excited to have them join the Accenture team.”

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