Full Circle Insights has recently announced the launch of Digital Source Tracker, with new dashboards that enable the Full Circle Method for Digital Marketing. This product allows marketers who use Full Circle’s Response Management product to connect clicks from digital advertising, website traffic, social channels, and other digital marketing outreach to leads, pipeline, and revenue inside a CRM system.
Full Circle Insights delivers marketing and sales performance measurement solutions to optimize a company’s marketing mix and drive more revenue. The company offers multi-touch attribution, comprehensive funnel metrics, and lead management technology. Built on the Salesforce Platform, Full Circle Insights products complement leading marketing automation solutions. Founded by former Salesforce executives, CRM implementation veterans, and marketing automation specialists.
Digital Source Tracker’s integrated architecture automatically collects digital campaign data sending daily aggregate information into the CRM. The new dashboards use the daily aggregate data from Googly Analytics, plus website touchpoints and CRM information, to create an accurate representation of digital marketing performances s measured by engagement, cost, effectiveness, and revenue.
“Digital marketers typically use toolsets that are separate from marketing operations or sales automation tools, which creates siloes of information. Digital Source Tracker connects the dots and gives users a comprehensive understanding of how digital campaigns influence revenue results,” says Bonnie Crater, President and CEO of Full Circle Insights. “In the current business environment where the coronavirus pandemic has eliminated live events and nearly 100% of B2B marketing programs are digital, measuring digital marketing has never been more important.”
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