LeanData recently introduced LeanData Engagement, a new analytics offering within the vendor’s portfolio of go-to-market orchestration and automation solutions. Built on lead-to-account matching technology, LeanData Engagement allows marketers to create greater alignment with their sales organizations to improve campaign-conversation rates, accelerate pipeline growth, and maximize return from sales and marketing investments.
LeanData provides the market’s first Revenue Operations platform for accelerating revenue and growth in B2B. Standing at the center of Salesforce CRM, LeanData’s family of solutions orchestrate and automate the go-to-market process to help revenue teams close more deals and drive more revenue, faster. LeanData offers revenue operations solutions for lead-to-account matching, routing, engagement, and marketing attribution.
As more companies move towards Account Based Marketing, revenue teams require greater insight into the engagement and activity of the leads and contacts associated with every account. LeanData Engagement provides marketing and sales teams with a holistic set of engagement metrics to understand which buyers are engaging and how, identify accounts with the least engagement requiring action, and gain visibility into the company’s most valuable accounts.
“Especially during times of economic uncertainly, it’s critically important to understand how your customers and prospects are engaging with your company,” says Hendrick Lee, Senior Vice President of Product at LeanData. “With LeanData Engagement, the interactions of every buyer are automatically connected to the right accounts in CRM, thus unlocking truly holistic account-based marketing analytics. Engagement is an important addition to LeanData’s revenue operations product family which exists to help companies unlock greater revenue growth, increase performance and improve customer experience across the buyer journey.”
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