Litmus Unveils Integration with SAP Marketing Cloud

Litmus has recently announced the launch of its integration with SAP Marketing Cloud, which allows for streamlined collaboration across the marketing team, and all other teams involved in the approval process, to test emails as they are built, saving time, and streamlining email production processes. Campaign success is further optimized by leveraging engagement insights into content and tactics that will resonate with audiences.

Litmus provides email optimization and collaboration solutions for marketers; from Pre-Send campaign development and testing to Post-Send insights for future content optimization, Litmus improves marketing performance and strategy, delivering increased subscriber engagement. Litmus is used by major global brands across every industry, including 80% of the Fortune 100, the top 10 retailers, 9 of the top 10 ecommerce brands and U.S. banks, and 23 of the top 25 U. S. advertising agencies.

Through the Litmus Email Previews application, SAP Marketing Cloud users can access real-time previews directly inside the email editor for SAP Marketing Cloud. This enables users to catch errors earlier, reducing the time spent on the review process. Emails can be previewed in real-time for a majority of popular email clients and devices. Businesses currently using SAP solutions have access to the Litmus checklist and proof tools to ensure their emails include recommended components. Additionally, Litmus users now have access to deeper customer analytics and insights.

“Every minute matters when creating a great email campaign. Email marketers often find themselves wasting time and effort because of lack of collaboration between platforms and the inability to test early and often,” says Erik Nierenberg, CEO of Litmus. “The integration of our solution with SAP Marketing Cloud enables marketers to optimize their email testing and development processes by leveraging the customer data SAP provides to truly understand what customers want out of a marketing email. Not only will internal teams save time, frustration, and effort, but email campaigns will better resonate with customers.”

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