Marketing Automation Buyer's Guide

Microsoft Digital Marketing Center Transitions Into Open Beta

Microsoft Digital Marketing Center Transitions Into Open Beta
Microsoft Digital Marketing Center Transitions Into Open Beta

Source: Microsoft’s Official Blog


Microsoft has released its Microsoft Digital Marketing Center (DCM) in open beta. The Digital Marketing Center is a free platform intended to allow SMBs to manage social media and search campaigns. Platforms supported by the service currently include Microsoft, Google, Facebook, Instagram, and Twitter. Microsoft previously announced the server in June, and Microsoft has made major changes to it in this transition to open beta. The company’s project lab, Microsoft Garage, has released the DCM in only the United States.

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Microsoft Digital Marketing Center has been in testing with a limited group of participants for a few months leading up to this open beta launch. The feedback Microsoft has received in this stage has allowed it to remodel the software with business’ expectations in mind. This service is intended for the management of a single business. Microsoft has also released help pages to assist newcomers to the DCM navigate the program. Up to ten users can regulate a single business, making the DCM a very viable option for small businesses.

Microsoft has added functionalities to the DCM in open beta. Customer action track is a new feature that allows businesses to track the success of their ad campaigns. How customers are engaging with parts of your sites and advertisements, such as purchasing after viewing advertisements, is tracked through this service. The software’s AI allows for automated determination of what key phrases people are searching for that get your ads seen. Irrelevant search phrases can be paused to keep advertisements on track and noticed. DMC also automates text advertisements based on top-performing advertisements. These changes negate the need to research, monitor, optimize, and bid manually.

Learn more about Microsoft Digital Market Center. <—–

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