The editors at Solutions Review have compiled a list of the top MarTech News from the week of April 22nd, 2022. This round-up covers Infosys’ acquisition of oddity, new features for 6sense’s product suite, Yotpo’s new SMS feature, and ON24’s acquisition of video software company VIBBIO.
Keeping tabs on all the most relevant CRM and MarTech news can be time-consuming. As a result, our editorial team aims to summarize the week’s top headlines in the marketing technology landscape. The Solutions Review editors will compile a weekly round-up of vendor product news, mergers and acquisitions, venture capital funding, talent acquisition, and other noteworthy MarTech news.
Top MarTech News From the Week of April 22nd
6sense, an Account Engagement Platform for B2B teams, has announced 6sense Revenue AI and several product features. With 6sense Revenue AI, B2B revenue teams have access to AI tools that can help them capture anonymous buying signals, identify the accounts that are most likely to convert, and develop a high-quality pipeline. Other updates include an AI-driven email marketing platform beta program, new capabilities for the 6sense Pipeline Intelligence solution, customization tools for 6sense Qualified Accounts (6QAs), and enhanced integrations for HubSpot and Microsoft Dynamics 365.
Infosys, a digitals service and consulting provider, has completed its acquisition of oddity, the digital marketing, commerce, and experience agency based in Germany. The purchase will help Infosys continue to expand its branding, experience, and creative design capabilities. oddity brings a suite of digital-first brand management, communication, and in-house production tools to help global CMOs and businesses succeed in a digital commerce world. The company will join Infosys’ digital experience and design offering and become part of WONGDOODY, another Infosys company.
ON24, a sales and marketing platform for digital engagement, recently announced its acquisition of VIBBIO, a cloud video software company. VIBBIO’s technology will be integrated across the ON24 Platform, allowing marketers and salespeople with no video experience to create, edit, and reuse professional branded video content that drives engagement, improves personalization, and collects first-party data. ON24 users will be able to use VIBBIO to record, edit, and customize videos with text, sound looping, transition, clip splitting, and other effects. The integration of VIBBIO’s capabilities within ON24 will become available by the end of the year.
Yotpo, an e-commerce marketing platform, has announced the release of a new SMS feature, Click-to-Buy, which can help advance personalization through text messaging. With the new feature, brands can send individualized product recommendations to customers via SMS, add GIFs to product images from a Shopify store, pre-populate discount or loyalty reward codes once a buyer clicks on the text messaging, and more. The Click-to-Buy feature is available now to all Yotpo SMSBump customers.
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