Top MarTech News From the Week of June 19th: Updates from Salesforce, Databricks, CallRail, and More

The editors at Solutions Review have curated this list of the most noteworthy MarTech news from the week of June 19th. This round-up covers announcements and updates from Salesforce, Databricks, CallRail, and more.

Keeping tabs on the most relevant CRM and MarTech news can be time-consuming. As a result, our editorial team aims to summarize the top headlines of the week in the marketing technology landscape. The Solutions Review editors will compile a weekly round-up of vendor product news, mergers and acquisitions, venture capital funding, talent acquisition, and other noteworthy MarTech news. With that in mind, here are some of the top MarTech news from the week of June 19th, 2026.

Top MarTech News From the Week of June 19th, 2026

CallRail Now Enables Marketers to Measure ChatGPT Ad Performance

CallRail, an AI-powered lead engagement platform, has announced a new integration for ChatGPT ads that enables marketers to measure ChatGPT ad performance on the same platform they already use to track and optimize campaigns across all digital media environments, including Google, Meta, and Microsoft, as well as traditional offline marketing efforts. With the integration, teams can view ChatGPT ads alongside Google, Meta, and Microsoft campaigns; automatically attribute calls, text messages, and form submissions to specific ChatGPT ad campaigns and ad groups; and send qualified conversion data directly to OpenAI to improve targeting and bidding.

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ChurnZero Details the Agentic Essentials System

ChurnZero, an AI platform and partner for customer growth, has announced Agentic Essentials, an agentic AI system for customer success that offers four interconnected capabilities in one subscription. Those capabilities include the AI Marketplace and its agents, Knowledge Sources, the new Customer Intelligence Profile, and the new ChurnZero Connect (MCP). With the fifteen ready-to-deploy AI agents available in the system, teams can personalize outreach, plans, and analysis, all at scale. It’s now available to ChurnZero Professional and Enterprise customers.

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Databricks Enters the Marketing Industry with a CDP

Databricks, the Data and AI company, has entered into the marketing industry with the launch of CustomerLake, a new agentic Customer Data Platform (CDP). CustomerLake is designed to provide marketers and data teams with a workforce of agents that continuously analyze behavior, decide, and act. The solution is built on the lakehouse and governed by Unit Catalog, enabling it to consolidate customer data, identity resolution, audience building, campaign automation, and activation into a single AI-native foundation. Additional capabilities include campaign agents, an open partner ecosystem, profile agents, agentic identity resolutions, a built-in identity marketplace, native integrations, and reverse ETL.

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Fullstory Releases Three New Solutions

Fullstory, a behavioral data company, has announced three new solutions: Fullstory Model Context Protocol (MCP), StoryAI Agents, and Workflow Intelligence. Together, these additions will use AI to bring users together so they can better understand customer and employee activity and respond instantly to frictions. Claire Fang, chief product and technology officer at Fullstory, says, “Fullstory MCP, Workflow Intelligence, and StoryAI Agents make it possible for our customers to leverage the richest behavioral data within their AI systems, giving them a structural advantage and competitive edge.”

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InMarket Reveals Its Agentic Media Optimization Orchestrator

InMarket, an outcome intelligence platform, has announced the beta launch of Maestrø, an agentic media optimization orchestrator built to connect every brand’s campaign decisions to real-world consumer outcomes. By putting InMarket’s Outcome Intelligence directly in the hands of the teams driving media success and embedding it into the tools they already use, Maestrø can provide the accountability layer that ensures faster changes are based on incremental growth, not AI hallucinations.

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Jasper Launches a GEO Agent

Jasper, a marketing agent platform, has launched an end-to-end GEO Agent, a new autonomous agent to help marketing teams analyze, influence, and improve how their brand appears across AI-powered search and discovery experiences. The agent is supported by GEO Hub, a centralized command center for AI visibility insights, and enables teams to continuously analyze discoverability signals, identify visibility gaps, and execute optimization workflows to improve brand representation, citations, sentiment, and share of voice across leading AI platforms.

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Salesforce to Acquire Fin, a Customer Agent Company

Salesforce, the global CRM company, has signed a definitive agreement to acquire Fin, formerly Intercom, a customer agent company. Salesforce will acquire Fin for approximately $3.6 billion, subject to customary purchase price adjustments. Once the deal closes, Salesforce and Fin will provide customers with more ways to deploy AI agents in their customer service operations. The acquisition will also empower the companies to offer additional support to customers throughout the AI adoption process by equipping them with rapidly deployable support agents to more tailored, enterprise-scale transformations built on trusted data, security, governance, and integration.

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Seismic Expands its Aura Agents Suite

Seismic, a global provider of AI-powered enablement, has expanded its suite of Aura Agents to bring trusted content, business context, and connected workflows into revenue teams’ daily work. The expansion, part of Seismic’s Spring 2026 Product Release, is based around nine new and enhanced Aura Agents that help teams build and scale programs faster, prepare for better customer interactions, work from a connected AI workspace, and more. The company has also appointed Rob Pinkerton as Chief Marketing Officer (CMO) and Kimberly Schultz as Chief Human Resources Officer (CHRO), who will support the leadership team as Seismic continues to scale.

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Expert Insights Section

Watch this space each week as our editors will share upcoming events, new thought leadership, and the best resources from Insight Jam, Solutions Review’s enterprise tech community for business software pros. The goal? To help you gain a forward-thinking analysis and remain on-trend through expert advice, best practices, trends, predictions, and vendor-neutral software evaluation tools.

What to Expect at Mini Jam, Q2 2026: AI in Practice in L&D on June 25-26

This quarterly Mini Jam virtual event brings together educators, EdTech leaders, AI practitioners, and emerging learning model innovators to explore what is actually happening beneath the surface of the AI transition. The program moves intentionally from the current state of AI learning tools to real-world deployment, emerging skill demands, and the misconceptions that are slowing progress in educational environments. The event concludes by examining how continuous, state-of-play learning models may ultimately replace static course-driven approaches in the AI age.

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Solutions Review Launches New EdTech Site on the Future of AI & Learning

Solutions Review has launched a new coverage site on the human impact of AI on education, learning, workforce development, and the future of job-worthy skills. With this new EdTech site, Solutions Review is expanding its editorial mission to address one of the most important transformations facing society today: how AI is reshaping the way people learn, teach, develop expertise, prepare for work, and adapt to an increasingly AI-native economy. The site is live now and already features articles and commentary from multiple thought leaders in the enterprise technology marketplace.

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Human Centered Environments — Insight Jam Mesh Lab #05

In this episode of the Mesh Lab, Dr. Michelle Ament and a panel of education experts explore how to build “Human Centered Environments” in the age of AI. The conversation shifts beyond standard pedagogy to address the existential crisis facing students and workers as AI disrupts traditional ideas of productivity and purpose. Panelists emphasize the urgent need to stop measuring final outputs and instead focus on the creative, collaborative process of learning.

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AI, Mental Health, and the Relational Bedrock of Society | The Human Conversation

Dr. Rachel Wood, founder of the AI Mental Health Collective, joins The Human Conversation podcast to make the case that AI is doing something far more subtle (and dangerous) than eliminating jobs: it’s quietly eroding the relational muscles that make us human. She argues the answer isn’t to ban AI from the emotional space, but to redesign it: make it pro-social, make it a group sport, and treat it as a tool rather than a relationship. A chatbot will never be able to say “me too, I get it,” and that void is exactly where healing is supposed to happen.

Watch Here.

For consideration in future news round-ups, send your announcements to wjepma@solutionsreview.com.