Top MarTech News From the Week of July 17th: Updates from Sprinklr, Outreach, 6sense, and More

The editors at Solutions Review have curated this list of the most noteworthy MarTech news from the week of July 17th. This round-up covers announcements and updates from Sprinklr, Outreach, 6sense, and more.

Keeping tabs on the most relevant CRM and MarTech news can be time-consuming. As a result, our editorial team aims to summarize the top headlines of the week in the marketing technology landscape. The Solutions Review editors will compile a weekly round-up of vendor product news, mergers and acquisitions, venture capital funding, talent acquisition, and other noteworthy MarTech news. With that in mind, here are some of the top MarTech news from the week of July 17th, 2026.

Top MarTech News From the Week of July 17th, 2026

Clari + Salesloft Launches Salesloft Conversation Intelligence

Clari + Salesloft, a Revenue Orchestration company, has launched Salesloft Conversation Intelligence, a new solution that aims to provide revenue teams with a better way to capture, act on, and learn from buyer signals. The offering turns conversation intelligence into a live signal layer that can trigger next best actions, feed agents, and sharpen forecasts in real-time. For Salesloft customers, this will offer more actionable context from buyer conversations without requiring users to move to a separate system. For Clari customers, it can extend revenue context into the engagement workflows where sellers prospect, follow up, and manage deals.

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Crescendo Appoints a New CEO

Crescendo, an AI-native customer experience solution built to run CX as a unified system, has appointed Andy Lee as Chief Executive Officer. In his new role, Lee—a co-founder of Crescendo who has served as Chairman of the company—will help lead the company through its “next phase,” which will focus on expanding enterprise adoption and advancing its AI-native architecture. Matt Price, a co-founder and founding CEO, will transition to the role of Strategic Advisor to the Board, where he will support the leadership transition and continue to advise the company on its long-term strategies.

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GetWhys Officially Launches Its Platform

GetWhys, a company focused on helping teams create and validate GTM content against buyer intelligence, has announced the launch of its platform. The platform is designed to help product marketing and go-to-market teams validate their messaging, positioning, and content against buyer intelligence before it reaches the market. Capabilities include an MCP integration, a call recorder integration, a Slack integration, unlimited research requests, citation-backed outputs, and the Content Scratchpad, a workspace for users to draft and validate content as they write it.

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Outreach Debuts an AI Maturity Model for Revenue Organizations

Outreach, an agentic AI platform for revenue teams, has introduced the AI Maturity Model, a new framework to help revenue organizations measure how they use AI across their workflows, identify what it takes to operate at a higher level, and more. The model is designed to map revenue maturity across four stages: traditional, connected, consolidated, and AI-efficient. To identify which stage a company falls into, it scores them on their workflow standardization, data trust, inspection and accountability, cross-team alignment, and AI readiness.

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Sprinklr Details Its Summer ’26 Release

Sprinklr, an AI‑native Unified Customer Experience Management (Unified‑CXM) platform, has announced the details of its Summer ’26 Release, which introduces new artificial intelligence capabilities to help organizations take action on customer signals in real-time. Karthik Suri, Chief Product and Corporate Strategy Officer at Sprinklr, says, “With this release, we’re helping organizations move from signals to decisions and from conversations to resolutions by combining agentic AI for autonomous resolutions with copilot support for human-assisted ones.”

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Xactly Appoints a Chief Financial Officer

Xactly, the global AI-driven sales performance orchestration platform, has appointed Adriana Carpenter as Chief Financial Officer (CFO). Bringing more than 20 years of experience leading finance organizations, Carpenter will help Xactly continue to support enterprises as they build, scale, and future-proof revenue through AI-driven sales performance orchestration. Specifically, as she oversees Xactly’s global finance organization, Carpenter will play a key role in supporting Xactly’s growth strategy, operational execution, and continued investment in AI-powered revenue solutions.

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6sense Introduces an MCP Server

6sense, a GTM Intelligence Platform for the agentic era, has introduced the 6sense MCP Server, now available in open beta. The server is built to make 6sense intelligence—i.e., account insights, predictive buying stages, 6sense Qualified Account (6QA) status, keyword intent, and ad campaign performance—callable from any MCP-compatible AI agent, including Claude, ChatGPT, Writer, and Agentforce, without custom integrations needed. The MCP Server is available in open beta now for Revenue Marketing customers, with general availability planned for August 2026.

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Expert Insights Section

Watch this space each week as our editors will share upcoming events, new thought leadership, and the best resources from Insight Jam, Solutions Review’s enterprise tech community for business software pros. The goal? To help you gain a forward-thinking analysis and remain on-trend through expert advice, best practices, trends, predictions, and vendor-neutral software evaluation tools.

AI Appreciation Day Quotes and Commentary from Industry Experts in 2026

As part of this year’s AI Appreciation Day, the Solutions Review editorial team called for the best and brightest minds in the enterprise technology market to share best practices, predictions, and personal anecdotes about the human impact of artificial intelligence. The experts featured represent some of the top influencers, consultants, and solution providers with experience across industries, and each projection has been vetted for relevance and ability to add business value.

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Thought Leadership Marketing is Authority, Not Content Creation

Solutions Review Executive Editor Timothy King explains why marketing that prioritizes thought leadership is more than content creation; it’s authority. He says, “Organizations that succeed with thought leadership marketing understand that authority is not created by volume but by expertise, consistency, information gain, and trust. Their goal is not to publish more content than competitors but to contribute ideas that become reference points for customers, practitioners, journalists, analysts, and the industry at large.”

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For consideration in future news round-ups, send your announcements to wjepma@solutionsreview.com.