Top MarTech News From the Week of May 8th: Updates from Adobe, SurveyMonkey, CallRail, and More

The editors at Solutions Review have curated this list of the most noteworthy MarTech news from the week of May 8th. This round-up covers announcements and updates from Adobe, SurveyMonkey, CallRail, and more.

Keeping tabs on the most relevant CRM and MarTech news can be time-consuming. As a result, our editorial team aims to summarize the top headlines of the week in the marketing technology landscape. The Solutions Review editors will compile a weekly round-up of vendor product news, mergers and acquisitions, venture capital funding, talent acquisition, and other noteworthy MarTech news. With that in mind, here are some of the top MarTech news from the week of May 8th, 2026.

Top MarTech News From the Week of May 8th, 2026

Adobe Debuts a New Productivity Agent

Adobe, the global technology company focused on tools for improving creativity, productivity, and customer experiences, has released a new productivity agent. The new agent brings decades of Acrobat document intelligence into a single agentic interface designed to transform how users understand, create, and share information. For example, the agent can orchestrate tools and models to generate images, text, and rich content such as presentations, podcasts, and social posts. It’s also capable of powering conversational PDF editing in Acrobat, and can “unlock” the new sharing and publishing capabilities in PDF Spaces, which are now available in Acrobat Express and Acrobat Studio.

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Amperity Launches a Suite of AI Assistants and Capabilities

Amperity, an AI-powered Customer Data Cloud solution, has announced a new set of AI assistants and real-time capabilities to help organizations act on customer signals as they occur. The new tools are built on Amperity’s trusted, identity-resolved customer profiles, and offer teams a system for making real-time, customer-led decisions. Specific capabilities include a Recommended Actions tool for surfacing current customer trends, real-time activations that power in-session personalization, an MCP server that delivers real-time customer intelligence into any tool or workflow without duplicating data, and Amp Insights, a functionality that provides visibility into usage and transparency into costs.

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CallRail Upgrades Its HubSpot-Certified AI Voice Assistant

CallRail, an AI-powered lead engagement platform, has announced several updates for its HubSpot integration. With the update, CallRail’s HubSpot-certified AI voice assistant can now leverage CRM data from the start of a call, enabling it to deliver faster, more personalized conversations built around past interactions. This enables the voice assistant to provide returning callers with personalized greetings, skip questions that a customer has already answered in a prior call, and deliver more context-specific conversations that pick up where the customer left off.

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Clutch Unveils an AI Visibility Dashboard for Tracking AI-Generated Search Results

Clutch, a marketplace for B2B service providers, has launched an AI Visibility Dashboard. This new tool is built specifically to help B2B agencies understand and improve how they appear in AI-generated search results across ChatGPT, Claude, Perplexity, and Gemini. Built in partnership with Conductor, the dashboard combines B2B agency data from Clutch with enterprise-grade AI monitoring to deliver objective, actionable visibility intelligence at scale. The Dashboard’s key features include an AI visibility score, competitive benchmarking, and actionable recommendations to help brands improve visibility in AI search results.

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Glean and Gainsight Announce a Native Integration

Glean, a Work AI platform, has announced a native integration with Gainsight, a retention engine provider for customer-centric companies. The integration will combine Gainsight’s customer health, risk, sentiment, and lifecycle signals into the Work AI platform, enabling teams and agents working in Glean to access unified customer views. Chuck Ganapathi, CEO, Gainsight, says, “Our integration with Glean reflects this shift by surfacing Gainsight’s trusted customer intelligence directly within Glean’s Work AI platform. Both humans and agents working in Glean can access the full customer picture wherever they operate.”

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Highspot Details Its Spring Launch ’26

Highspot, an agentic platform for go-to-market (GTM) performance, has shared details on its Spring Launch ’26. Included in the update is the GTM Agent, built to help enablement, marketing, and revenue operations improve how they support sellers in winning. The GTM Agent also builds on Highspot’s agentic foundation, including its previously launched Deal Agent, to offer customers more capabilities that drive performance. Those capabilities include role-specific guidance, continuous improvement across teams, connected signals across the business, and more.

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ibex and Sierra Outline a New Integration Partnership

ibex, a global provider of outsourced business services and AI-powered customer experience solutions, has announced a strategic partnership with Sierra, a conversational AI platform. As part of the partnership, ibex will integrate Sierra’s AI technology with ibex’s customer experience expertise, tech integrations, and analytics, empowering users with the tools they need to design and deploy scalable, end-to-end, AI-powered CX solutions. They are also collaborating on multiple AI implementations at various stages of deployment across key industries.

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SurveyMonkey Releases a Connector for Claude

SurveyMonkey, a global platform for surveys and forms, has launched a new connector for Claude, powered by Anthropic. With this MCP connector, users can collect, analyze, and act on SurveyMonkey feedback directly within Claude, making it easier than ever to turn a single conversation into a complete feedback workflow. For example, teams can use the connectors to create, edit, and send surveys directly within Claude using natural language, access and analyze survey data in real-time, combine SurveyMonkey feedback with other data sources, and manage the entire survey process in one place, from creation to analysis.

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Vivun Reveals Hero, a New AI Sales Teammate

Vivun, an advanced AI teammate for sales teams, has announced the launch of Hero, a “next-generation” AI Sales Teammate to help sellers win more deals, faster. Previously known as Ava, Hero is now available to both individuals and enterprises, with a completely free trial available for individual sellers and sales leaders. Hero is also built to integrate seamlessly with the tools already in a company’s sales tech stack, including CRM systems, conversation intelligence platforms, email, calendar, and collaboration tools.

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Expert Insights Section

Watch this space each week as our editors will share upcoming events, new thought leadership, and the best resources from Insight Jam, Solutions Review’s enterprise tech community for business software pros. The goal? To help you gain a forward-thinking analysis and remain on-trend through expert advice, best practices, trends, predictions, and vendor-neutral software evaluation tools.

IBM Cut 7,800 Jobs, Then Tripled Entry-Level Hiring. Here’s Why. | The Human Conversation

Andreas Welsch, the author of The Human Agentic AI Edge, joins Doug for a discussion that navigates the gap between AI promise and AI reality. They dig into why IBM reversed course and tripled its entry-level hiring after announcing 7,800 automated roles, why the DIY AI movement is quietly failing, and why the professionals most at risk this time — educated, screen-working, politically connected — are the first in history to face automation with actual power to push back.

Watch Here.

How to Measure Brand Visibility in AI Search Using HubSpot

The stakes are higher than most marketing teams currently recognize. When a buyer asks ChatGPT which CRM software best fits a mid-market B2B team, the answer they receive will start to shape their opinion before they ever visit a website. If your brand appears in that answer, you earn awareness, credibility, and often a downstream branded search. If a competitor appears instead, you lose ground in a channel your analytics stack cannot even see. Companies need a platform that can detect these signals, build measurement systems around them, and connect AI-driven brand activity to real pipeline outcomes. That’s where HubSpot can help.

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CRM Data Hygiene Best Practices for Sales, Support, and Retention

In this article, brought to you by Bitrix24, Lilit Schoo, a digital marketing leader, explains why clean CRM data is the foundation of RevOps, how to automate deduplication, and why it is critical for AI-driven growth. Schoo says, “CRM data hygiene is the bridge between having a database and having a strategy. By treating data as a perishable asset that requires constant care, organizations unlock higher sales productivity, more empathetic support, and significantly higher customer lifetime value.”

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For consideration in future news round-ups, send your announcements to wjepma@solutionsreview.com.