Social media marketing has become increasingly important over the years. In order for companies to stay relevant and survive in today’s media-focused world, they need to be taking advantage of the impact social media has on consumers and potential customers. Even so, there are organizations who haven’t taken the time to set up public profiles, or haven’t invested enough time and resources into social media management. Trends change quickly, but social media has continued to stay relevant and have a deep effect on consumers. If your company is just starting to grow, or you’re looking to strengthen your current social media marketing strategy, here are 9 benefits to consider.
What is Social Media Marketing?
Social media marketing the process of creating posts, images, blog posts, and other types of content that are specifically designed for the audiences of individual social media platforms. The ultimate goal of this content creation is to drive user engagement, website traffic, and product or service purchase. Your marketing strategies must differ depending on the social media websites you’re using, as different types of content performs better on different websites. Twitter is great for very short text bites and images. Facebook can handle a variety of content, while YouTube is exclusively dedicated to videos.
The Top 9 Benefits of Social Media Marketing
This list of the benefits can’t encompass the full potential of these solutions, but we hope this article helps direct your marketing strategies. Possibly, it can help you determine whether you need change the way you utilize social media, or provides you with helpful tips and tricks.
Many marketing strategies require complex or expensive tools. Social media marketing can be done for free, as almost every single social networking platform in the world is available for free. This allows for greater ROI, and allows you to retain a larger budget to spend on other necessary resources. Brands can still experiment with paid advertising, but this can be built up over a long period of time, and is easy to change depending on individual needs and budget changes.
Increased Conversion Rates
From blog posts to images, comments to videos, viewers will see a consistent stream of information and updates from your company. People will trust the credibility of a company that consistently updates its content and comes across as personable. Customers tend to trust companies that come across as human, so take advantage of this and come across as wanting to develop a relationship with your audience. As more people engage with your brand, they’ll be more likely to turn to you when they need something.
Higher Customer Satisfaction
Social media offers your brand the chance to directly interact with its customers outside of a purchase scenario. When customers receive personalized responses to questions or comments, their satisfaction quickly rises. When you acknowledge your customer’s comments, it shows that you are attentive to their needs and want to provide them with a unique and pleasant experience. Make sure that every customer interaction demonstrates your brand’s passion and values. This visibility can easily be a double edged sword, and negative interactions will easily stand out.
Valuable Marketplace Insights
Social media revolves around visibility and sharing your opinions and interest. Because of this, it’s very easy to find out what your customers want, and what they avoid. Using social media as a research tool can help you better understand your industry, and will let you keep tabs on trends as they rise and fall. With built-in analytics and insight tools, you can track how many people your posts have reached, and you can track their popularity across time.
Increased Brand Awareness
Social media marketing naturally leads to greatly increased brand awareness, since you’re engaging with such a wide audience of consumers. Simply having people see and interact with your content will increase awareness of your brand and build your reputation. As people share, like, and comment on your posts, new audiences and people unfamiliar with your brand will become exposed to your business. As this awareness spreads, consumers will be more likely to turn to you for goods and services, as people tend to buy from brands that they recognize and are comfortable with.
Monitor Your Competitors
It’s always important to be aware of what your competitors are doing and how they are presenting themselves. Social media allows you to keep an eye on your competitors and how they interact with their customers, what kind of content they post, the frequency of their posts, and much more. Depending on the popularity of their posts and the success of their strategies, it’s possible to pick up tidbits of information that you can apply to your own marketing strategy.
Keep Customers Up-To-Date
Social media is one of the easiest places to keep your customers updated on new products and updates. It’s a good place to build excitement for any upcoming events or product launches, and allows you to quickly reach a large portion of your customers. This is also good if there are issues affecting products, such as a server outage or internet complications.
Generate Brand Conversations
Unique social media marketing strategies will make consumers want to talk about your brand or products. Standing out with unique or quirky posts is a good way to get noticed, especially if you can tap into trends and certain subjects that are popular with your intended audience. Nevertheless, this goes both ways. If you make an error or produce content that comes across as awkward, your customers will know about it, and will be able to find records of it.
Easy A/B Testing
A/B testing is vitally important, and is easily done with social media. Your organization should try posting similar posts across different social media environments, and track the reach and conversion results of each post. This should help you arrow down your most effective posts, and inform your marketing strategy.