Uberflip and PFL Partner to Bring Users ABM Direct Mail Experiences
Marketing automation solution PFL has recently announced its partnership with content experience platform Uberflip to create better email options for …
marketing
Brandwatch Launches New Enterprise Marketing Reporting Tool
Analytics and reporting can be make-or-break for your automation efforts and marketing strategies in general. Most solutions offer some form of reporting, but …
7 Automation Vendors to Consider for Enterprise Marketing
Imagine you’re on the marketing team at an enterprise company. You’ve got to deal with hundreds, maybe thousands, of leads in an average week, …
How To Effectively Automate Your Small Business Marketing
There’s a lot to be said about marketing automation and how varied its uses are. Some may think from a cursory glance at our site that solutions with …
Should You Be Hiring Marketing Automation Experts?
So you’ve decided on starting automating your marketing. Great, you’ve taken your first step into a larger world. You’ve got yourself a …
Bad Martech Habits to Stop Going into the New Year
“New year, new me.” That’s the old cliche we all hear every year around this time as people fall in and out of resolutions. We’ve heard …
Vendor Predictions Motion Toward Automated Personalization
Martech provider X2Engine Inc. has predicted that starting this year, small-to-medium sized businesses (SMBs) will begin to embrace automated personalization …
Does Your Marketing Strategy Need to Get With the Times?
Marketers need to step up their game in the new year, at least according to analyst house Gartner Inc. A new report suggests that marketers may need to …
Build-a-Bot: How to Create More User-Friendly Chatbots
A competent chatbot is one of the most versatile tools a CMO can utilize in today’s martech landscape. With the ability to handle customer service …
How to Leverage Online Influencers with Marketing Automation
The rise of social media has seen the dawn of a new type of marketing. Influencer marketing, or the practice of reaching out to popular social media users in …