Gartner Offers Cost Optimization Tips For Marketing Leaders
According to recent research by analyst house Gartner, Inc., many marketing leaders focus on cost optimization as a short-term variable cost. However, to …
marketing
9 Benefits of Social Media Marketing You Might Not Know About
Social media marketing has become increasingly important over the years. In order for companies to stay relevant and survive in today’s media-focused …
The 12 Top Marketing Conferences in the Second Half of 2019
What are the 12 top marketing conferences that have yet to occur in 2019? We’re halfway through the year, but there are still plenty of informative and …
Uberflip and PFL Partner to Bring Users ABM Direct Mail Experiences
Marketing automation solution PFL has recently announced its partnership with content experience platform Uberflip to create better email options for …
Brandwatch Launches New Enterprise Marketing Reporting Tool
Analytics and reporting can be make-or-break for your automation efforts and marketing strategies in general. Most solutions offer some form of reporting, but …
7 Automation Vendors to Consider for Enterprise Marketing
Imagine you’re on the marketing team at an enterprise company. You’ve got to deal with hundreds, maybe thousands, of leads in an average week, …
How To Effectively Automate Your Small Business Marketing
There’s a lot to be said about marketing automation and how varied its uses are. Some may think from a cursory glance at our site that solutions with …
Should You Be Hiring Marketing Automation Experts?
So you’ve decided on starting automating your marketing. Great, you’ve taken your first step into a larger world. You’ve got yourself a …
Bad Martech Habits to Stop Going into the New Year
“New year, new me.” That’s the old cliche we all hear every year around this time as people fall in and out of resolutions. We’ve heard …
Vendor Predictions Motion Toward Automated Personalization
Martech provider X2Engine Inc. has predicted that starting this year, small-to-medium sized businesses (SMBs) will begin to embrace automated personalization …