In the age of the Internet, self-education is easier than ever. Anyone looking to learn a new skill or talent can head online and study under experts, learning desired skills in a timeframe previously considered impossible. Cooking, programming, and even juggling can all be learned, even if in a rudimentary fashion, over the course of an afternoon.
Marketing automation is no different. At the cost of a few short minutes on Youtube, you can learn a great deal about your marketing solution or a previously unthought-of strategy. Some vendors even upload videos about the ins and outs of their solutions.
To help you out, our editors put together the following compilation that spotlights some of the most valuable videos on Youtube to help you iron out your marketing automation skills and proficiency with various solutions.
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Marketing Automation YouTube Videos You Should Watch
What is Marketing Automation? (HOW TO USE IT TO SCALE)
By: Greg Hickman
This video provides an overview of marketing automation and a breakdown of some of the standard functionalities vendors offer. Channel host Greg Hickman explains the basics of marketing automation and walks viewers through a step-by-step guide on implementing a marketing automation solution. This video could help you expand your marketing reach beyond your expectations.
Best Practices in Marketing Automation
By: Fanatics Media
This succinctly titled video is part of a marketing series on FanaticsMedia’s channel. Dating back to 2015, it’s a little on the older side, but it remains remarkably relevant for modern marketing automation. The channel’s host, CEO of Evolve Mark Fidelman, brings in two guests for an hour-long round-table discussion about the best ways to see maximum ROI on your automation efforts, the optimal strategies for multi-channel marketing, common automation mistakes, and more. Former CEO of Act-on Software Andy MacMillan sheds some light on some particularly compelling automation hacks you’re going to want to hear.
Marketing Automation Tools & Facebook ad Retargeting Tips for 2018 – Growth Insights #10
By: Growth Tribe
If you don’t have the time to sit through an hour-long video discussion, you may prefer some rapid-fire automation facts and tricks. This video from Growth Tribe’s channel gives viewers quick information about new tools for marketing automation. It links to several programming and coding resources for anyone seeking to become a solution developer in their own right, which may also be handy in customizing your automation efforts.
The Problem with Marketing Automation
Murphy’s Law is a principle that dictates anything that can go wrong will go wrong. This applies to automation solutions. Given they are complex and multi-layered programs, any minor mishap in any process can completely cripple your marketing efforts. Measureschool’s video goes through five easy-to-miss problems that can arise with automation and how to circumvent those issues.
Social Media Marketing Automation Strategies To Save Time
Social media automation is an oft-neglected branch of the marketing automation tree. There’s a reason for that: it can be challenging to implement. It’s very easy for the shortcomings of automation to be laid bare on social media, so enterprises can be understandably wary of implementing it. But social media automation isn’t just possible—with the right strategy and tools, it can be wildly profitable. This video from Todd and Leah Rae gives you some helpful strategies to make the most out of your social media automation.
Email Marketing: Adapting Your Email Strategy for 2019
By: HubSpot Academy
It can prove tempting to take the lazy route and wage a mass email campaign to random leads you generated from your bought contact list. It would help if you resisted this temptation. A well-thought-out marketing campaign—sending emails to more relevant and interested individuals—can make each message much more effective and generate higher conversion rates. This video, courtesy of vendor Hubspot, provides a relatively straightforward guide to modern email marketing, with several marketing professionals discussing their experiences with email, their successes, their failures, and where campaigns should focus heading into the new year.
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