Data Done Right: Building a Customer-First Data Acquisition Strategy with MarTech
As part of Solutions Review’s Premium Content Series—a collection of contributed columns written by industry experts in maturing software …
Conversational Marketing
Why Now Is The Time To Invest In Conversational Marketing Automation
As part of Solutions Review’s Premium Content Series—a collection of contributed columns written by industry experts in maturing software …
Conversica Launches a Conversational Account-Based Marketing Solution
Conversica has announced that new Conversational Account-Based Marketing (ABM) capabilities are now available via its AI Assistants. The conversational ABM …
Drift Announces New Focus Beyond Conversational Marketing
Drift has recently announced its intention to shift towards Revenue Acceleration, a new MarTech category. Whereas Conversational Marketing focused on serving …
Drift Announces Giant Otter Acquisition and New Product Launch
Drift, a conversational marketing platform, recently announced its acquisition of Giant Otter, a conversation authoring platform built on AI systems. As a …
IBM Boosts Conversational AI Capabilities With Watson Ads Builder
IBM has recently unveiled new conversational marketing features with its Watson Ads Builder, according to a press release by the technology vendor. This new …