Creatio Raises $68M For its Low-Code Platform and CRM
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By
William Jepma
, Writer, Editor, and Analyst at Solutions Review - CRM News,
Source: Creatio
Creatio announced last month that $68M capital was raised by Volition Capital, a growth equity firm investing in high growth companies, with participation from Horizon Capital. The funding represents a minority investment in the company’s growth. Creatio’s overarching strategy, leadership team, product vision, and commitment to customer success will remain unchanged. This investment comes on the heels of Creatio reaching its highest net retention rate in 2020.
Creatio provides a low-code platform for process management and CRM meant for mid-size to large enterprises. It operates across 24 verticals, including financial services, manufacturing, professional services, and more. Since its founding, Creatio has exhibited rapid growth and currently operates with a team of 600 people across the globe. Despite the disruptions from the COVID-19 pandemic, 2020 was Creatio’s best year yet in terms of net retention rate and financials.
Creatio is planning to use the $68M funding to invest in R&D, global marketing and sales expansion, and support its global network of partners. The funds will also be used to develop the company’s low-code process management and CRM solutions.
In a statement included in Creatio’s press release, Katherine Kostereva, CEO and co-founder of Creatio, said, “Our vision is a world where everyone can automate business ideas in minutes. Now is a critical time for digital and IT leaders to leverage tech and transform their organizations into low-code companies. This investment will allow us to keep building toward the vision of creating the new world, where any company can automate and change their business processes at speed and scale.”
Learn more about Creatio.
William Jepma
Writer, Editor, and Analyst
William Jepma is an editor, writer, and analyst at Solutions Review who aims to keep readers across industries informed and excited about the newest developments in Enterprise Resource Planning (ERP), Customer Relationship Management (CRM), Business Process Management (BPM), Marketing Automation, and other WorkTech categories. You can connect with him on LinkedIn or reach him via email at wjepma@solutionsreview.com.
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