Oracle recently announced new updates for its Advertising and Customer Experience (CX) application suite. These Oracle customer experience updates bring new features to the company’s subscription management, predictive analytics, and logistics integrations. Sales, marketing, and service reps can use these features to discover new customer experience insights and use them to retain and grow their customer base.
Oracle is a global software provider that’s been equipping organizations with enterprise resource planning (ERP), human capital management (HCM), customer relationship management (CRM), enterprise performance management (EPM), and supply chain management (SCM) software for over forty years. With the Oracle Advertising and Customer Experience (CX) toolkit, customers can access a suite of B2B apps to help sales, marketing, and service departments create, manage, service, and nurture meaningful customer relationships.
The new Oracle subscription management updates introduce new and enhanced capabilities like AI-powered predictive models to preemptively respond to customer churn, pre-built subscription reports that can help users identify and connect with at-risk customers, new service logistics integrations, and capabilities that enable customers to manage their subscription without help from sales or service reps. These updates are designed to help companies gain deeper insights into account health and use those insights to develop and maintain lasting customer relationships.
Katrina Gosek, the VP of Product Strategy for Oracle Advertising and Customer Experience (CX), says, “Over the last 12 months, many organizations have embraced subscription business models to grow recurring revenue streams while enhancing customer experience. The latest updates enable businesses to quickly address issues that lead to customer churn and take steps that enhance the subscription experience to improve the likelihood of renewal.”
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