The editors at Solutions Review have compiled a list of the top MarTech News from the week of July 22nd, 2022. This round-up features news and updates from CRM and marketing technology brands like Crunchbase, Freshworks, Unbabel, and more.
Keeping tabs on the most relevant CRM and MarTech news can be time-consuming. As a result, our editorial team aims to summarize the week’s top headlines in the marketing technology landscape. The Solutions Review editors will compile a weekly round-up of vendor product news, mergers and acquisitions, venture capital funding, talent acquisition, and other noteworthy MarTech news. With that in mind, here is some of the top MarTech news from July 22nd.
Top MarTech News From the Week of July 22nd
CommentSold, a commercial live selling platform for retail businesses, has announced the launch of Videeo, a new, white-label, live video commerce technology solution. With Videeo, enterprises can deliver engaging, branded live video commerce experiences that can be integrated into online retail companies’ existing e-commerce tech stack. The solution allows retailers to create an on-demand programming library for customers and stream live shoppable videos across their website, social media, and mobile apps. Videeo initially launched earlier in 2022 as a limited rollout and is now available for enterprise retailers everywhere.
Crunchbase, a prospecting platform provider, has secured $50 million with a Series D funding round. Alignment Growth spearheaded the oversubscribed round, with additional participation from existing Crunchbase investors like Mayfield Fund, OMERS Ventures, and Emergence. Alex Iosilevich, a Partner at Alignment Growth, will join Crunchbase’s board of directors. Crunchbase plans to use the funding to accelerate its product innovation roadmap and expand its relationships with dealmakers in sales, finance, recruiting, marketing, and executive leadership roles.
Freshworks Launches Freshchat, a New Conversational Messaging Tool, Alongside its Summer ’22 Product Launch
Freshworks recently announced details on its Summer ’22 Product Launch, introducing a collection of customer and employee engagement innovations to the company’s product suite. Included in the launch is Freshchat, an AI-powered, bot-assisted conversational messaging tool that joins the Freshmarketer and Freshsales solutions on Freshworks’ customer record architecture. These tools can help users unify messaging channels on a single platform to improve customer engagement and curate more productive interactions between clients and employees. The Summer ’22 Product Launch also covers updates for Freshworks’ omnichannel customer support, e-commerce CRM, IT service management, and customer messaging solutions.
Nextiva has revealed a new communications and productivity “workhub” solution that combines team collaboration and customer experience communications in a single app. The new software is designed to remove application silos and unify interactions across voice calls, texts, emails, and video meetings into a single, unified view. Some of the tools it offers include contract management, shared calendars, file-sharing, customer surveys, customer automation features, and other features to improve engagement, reduce application cost, and boost employee productivity. The new Nextiva software will have additional functionalities rolling out throughout 2022.
Unbabel, an AI-powered language operations platform, has announced a new integration with Zendesk, a customer service software. Unbabel will connect its functionalities to Zendesk’s messaging solution, which will help Zendesk agents and customers communicate with each other in multiple languages on messaging channels via an omnichannel customer support system. The integration will provide a consistent and omnichannel service that translates messages as they come in across channels like social media, email, web, WhatsApp, and more.
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