14 of the Best Experience Management Platforms to Consider

The editors at Solutions Review have compiled the following list to spotlight some top-ranked experience management platforms companies should consider implementing into their business.
Experience Management Software provides companies with a consolidated suite of tools that cover everything from surveys to employee management, customer service, customer experience (CX) management, market research, product experiences, B2B account management, and others. While most experience management platforms will focus on a specific use case, many cover several factors and help companies develop, maintain, and optimize experiences for various internal and external audiences.
However, considering how dynamic these platforms’ capabilities can be, it can be challenging to identify the best experience management solution for your company’s customer experience and employee management needs. To help, the editors at Solutions Review have compiled the following list to spotlight some of the top-ranked solutions across use cases for businesses to consider. Our editors selected these experience management platforms and solutions based on each provider’s Authority Score, a meta-analysis of user sentiment through the web’s most trusted business software review sites, and our proprietary five-point inclusion criteria.
Adobe Experience Cloud
Description: Adobe is a global provider of digital media and marketing solutions for companies and individuals across industries. With Adobe Experience Cloud, the company provides clients with applications designed to help them develop and manage customer experiences. Capabilities include the integrated data infrastructure, data science tools, advertising, and marketing tools needed to provide target audiences with personalized, relevant experiences across digital channels. Products in the Experience Cloud include Adobe Analytics, Marketo Engage, Adobe Commerce, Adobe Experience Platform, and more.
Alida
Description: Alida provides “customer-obsessed” companies across industries with a Total Experience Management (TXM) Platform capable of transforming their customer, employee, product, and brand experiences. Alida’s flexible TXM platform comes equipped with survey development, customer experience management, sentiment analysis, integrated customer insights, artificial intelligence (AI) tools, advanced analytics, case management, “zero-touch” automation tools, employee performance, video tools, and other capabilities to help businesses improve ROI.
AskNicely
Description: AskNicely is a top-rated customer experience platform and coaching tool tailored to the needs of frontline teams and service-centric businesses. The platform includes functionalities for managing customer feedback, measuring Net Promoter Scores (NPS), coaching frontline workers, and recognizing employee successes. These tools allow users to track customer experience metrics across channels, set up personalized coaching plans for employees, create rule-based automations, track employee sentiment, automatically check in with teams, and more.
Birdeye
Description: Birdeye is a review management and messaging platform for multi-location businesses. Alongside its review management and generation tools across channels, Birdeye includes referral marketing, online reputation management, customer messaging, website chat, customer experience, and business listings management capabilities. Companies can use these tools to attract new leads to their site, convert them into customers, and maintain customer delight with personalized surveys, ticketing, and customer insights.
Forsta
Description: Forsta is a global provider and developer of customer experience and research technology. The company works alongside its clients to design a solution that speaks to their unique customer experience, lead generation, customer journey, employee experience, brand insights, and product experience needs. Specific tools and capabilities available on Forsta’s platform include survey design, social listening, behavioral data, centralized data hubs, mobile reporting, interactive dashboards, workflows, and integrations with leading CRM, analytics, digital marketing, and web data connector platforms.
Gainsight
Description: Gainsight provides customer success and product experience software for companies across the healthcare, education, and security industries. The company’s SaaS platform can help executives, sales, IT, and customer-facing teams centralize customer data, extract meaningful insights from that data, model customer relationships, manage data architectures, and more. Its Product Experience platform empowers businesses to understand how users interact with their product, collect feedback from customer experiences, use that data to drive adoption, maintain a holistic view of their customers, and, ultimately, place their product as the centerpiece of the user experience.
GetFeedback
Description: GetFeedback is a customer experience (CX) platform provider that helps companies in the Salesforce ecosystem monitor customer satisfaction and engagement. The platform collects customer feedback in real-time across channels like email, website, mobile apps, and SMS. With that feedback, brands can identify trends in behavior, analyze customer sentiments, understand the factors that impact their business, communicate those findings to the rest of the company, and improve customer satisfaction and loyalty.
InMoment
Description: InMoment is a global provider of Experience Improvement (XI) and Experience Intelligence (XI) platform solutions that help companies improve customer, employee, and market experiences with data, modern technology tools, and human expertise. The company’s capabilities include data collection, experience improvement, action planning, case management, text analytics, persona-based reporting, artificial intelligence (AI), data management, and micro surveys. InMoment also integrates with leading solutions like Salesforce, Workday, Oracle, Tableau, HubSpot, Zendesk, Freshdesk, Facebook, and more.
Medallia
Description: Medallia is an Enterprise Experience Platform built to help companies across industries manage and optimize customer, employee, contact center, and digital experiences. With Medallia Experience Cloud, businesses can access a suite of experience management capabilities for HR, customer service, sales, marketing, operations, research, and product teams. Those capabilities include tools for employee engagement, performance management, digital experience analytics, agent coaching, customer experience management, support team performance tracking, mobile feedback, and more.
Momentive
Description: Momentive is an experience management company offering solutions for enterprise feedback management, guided employee experiences, Net Promoter Score (NPS) programs, brand tracking, concept testing, employee engagement, industry tracking, and customer satisfaction. With its AI-powered solution, Momentive customers can identify emerging customer sentiments, optimize buyer targeting, capture data insights from target audiences, track brand health, and more.
Qualtrics
Description: Qualtrics is the “Experience Management (XM)” service category creator and works with organizations to improve and manage their customer, employee, product, and brand experiences. The XM Platform is designed to help users create customer-centric products and develop memorable brand identities that attract, retain, and delight customers and employees in retail, healthcare, financial, travel, government, automotive, and other industries. Capabilities include account management, ad testing tools, pricing research, employee experience management, brand tracking, market segmentation, automated workflows, and more.
Qwary
Description: Qwary is a customer and employee experience management platform for healthcare, retail, education, hospitality, and B2B companies. The platform’s customer experience tools allow users to track Customer Satisfaction Scores (CSAT), Net Promoter Scores (NPS), and Customer Effort Scores (CES). Meanwhile, its employee experience tools provide brands with tools for conducting 360-degree surveys, employee engagement scores, and employee satisfaction surveys (ESS) across web, text, email, and other channels. Qwary also integrated with other leading software solutions, including Salesforce, Zapier, Google, HubSpot, and more.
Reputation
Description: Reputation is an online reputation management platform for businesses across the healthcare, automotive, property management, hospitality, and retail industries. With Reputation’s survey, review management, support ticketing, social media messaging, web page optimization, social listening, and prescriptive AI capabilities, businesses can manage and improve their digital, customer, and social experiences. These tools can also help companies to drive in-store traffic, improve local search, boost social engagement, identify insights into competitor performance, and more.
Zoho CRM Plus
Description: Zoho is a multinational company specializing in software development, cloud computing, and web-based business tools. It offers products and applications across major business categories, including marketing, sales, customer service, email, human resources, financial, management, business intelligence, and other back-office operations. Zoho CRM Plus is a single, integrated customer experience platform that unifies sales, marketing, and customer service teams on a single platform, helping them create personalized experiences for every customer touchpoint.