Top MarTech News From the Week of March 21st: Updates from Qualtrics, Kentico, CallMiner, and More

The editors at Solutions Review have curated this list of the most noteworthy MarTech news from the week of March 21st. This round-up covers announcements and updates from Qualtrics, Kentico, CallMiner, and more.

Keeping tabs on the most relevant CRM and MarTech news can be time-consuming. As a result, our editorial team aims to summarize the week’s top headlines in the marketing technology landscape. The Solutions Review editors will compile a weekly round-up of vendor product news, mergers and acquisitions, venture capital funding, talent acquisition, and other noteworthy MarTech news. With that in mind, here is some of the top MarTech news from March 21st.

Top MarTech News From the Week of March 21st, 2025

Adobe and Amazon Web Services Announce a Strategic Collaboration

Adobe, a global digital experience provider, has announced a strategic collaboration with Amazon Web Services (AWS) that will focus on developing new offerings that empower marketing and creative teams to deliver customer experiences with greater speed and precision. The collaboration will build on the current availability of Adobe Experience Platform (AEP) on AWS and introduce new integrations with Amazon Connect, Amazon Ads, and AWS’s generative AI services. According to Sundeep Parsa, the VP at Adobe Experience Cloud, these integrations “will enable businesses to deliver impactful customer experiences that leverage deep data insights.”

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Amazon Web Services (AWS) Details the New Version of Amazon Connect

Amazon Web Services (AWS) has announced the next generation of Amazon Connect. The latest version of Amazon Connect will deliver first-party AI across all channels, with ongoing support for future AI capabilities and “all-you-can-eat” AI pricing that’s tied to a company’s underlying channel usage instead of AI consumption. Additionally, Amazon Connect offers teams a collection of capabilities for unlimited use, including AI-powered customer self-service tools, conversational analytics, screen recordings, AI-powered summarization of customer interactions, performance evaluations, AI agent assistance, and other features for forecasting, capacity planning, and scheduling.

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Amplitude Announces Session Replay Everywhere

Amplitude, a digital analytics software provider, has announced Session Replay Everywhere, a new feature that uses AI-powered insights to help teams track what users are doing directly from their funnel chart without requiring them to switch pages or tools. The feature is designed to provide AI-generated summaries of user drop-offs, highlight trends, track user sentiment, and offer informed recommendations. These insights can make it easier for teams to identify what areas of their funnel they want to improve and help them create tests to do so.

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CallMiner Reveals an AI-Powered Customer Feedback Tool

CallMiner, a conversation intelligence provider that helps companies improve the customer experience (CX), has announced CallMiner Outreach, a new solution to help brands optimize how they connect with customers. CallMiner Outreach is an AI-powered customer feedback tool that can analyze phone calls, social media content, online reviews, emails, and other interactions to empower CX and contact center teams to personalize their outreach efforts. Those insights will make it easier for businesses to connect with customers in meaningful ways, foster stronger relationships across channels, and drive enterprise-wide benefits.

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Cordial Introduces New Features to its Cordial Edge Platform

Cordial, a messaging solution for enterprise retail marketing teams, has introduced two new features to Cordial Edge, its multimodal AI platform. The additions include Message Insights, an AI solution that analyzes marketing message attributes, and Message Assistant, which leverages those insights to provide prescriptive recommendations that help marketers develop data-driven content. Cordial also announced a significant expansion to Cordial SMS, which can now support messaging in over 23 international markets.

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Genesys Debuts New Capabilities to Help Supervisors Improve Performance

Genesys, a global provider of AI-powered experience orchestration solutions, has announced a suite of Genesys Cloud AI capabilities for supervisors. With these new features, organizations can improve their ability to navigate the “future of work” within and beyond the contact center. For example, the Genesys Cloud Supervisor Copilot and Genesys Cloud Virtual Supervisor offerings enable organizations to automate routine tasks and provide managers with the resources and insights they need to improve work quality, accelerate speed, and maximize overall efficiency by streamlining data analysis, employee training, and other business functions.

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Kentico Debuts AIRA, an Intelligent Assistant for Marketers

Kentico, a content management system with built-in digital marketing features, has announced AIRA, a new intelligent assistant built for the Xperience by Kentico solution. AIRA is designed to seamlessly integrate into a company’s marketing workflows, eliminate time-consuming tasks, and provide users with the actionable insights they need to deliver personalized content. One of the key features of AIRA is the AIRA Companion App. This mobile extension allows marketing teams to monitor performance, receive alerts, and track business KPIs from their mobile devices.

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Mitel Launches Its AI-Powered Customer Experience Management Platform

Mitel, a global business communications provider, has announced the general availability of Mitel CX, its AI-powered customer experience (CX) management platform. Mitel CX is built to help businesses curate faster, personalized experiences by automating workflows, enabling smoother team collaboration, and ensuring the company can stay ahead of consumer expectations. The key features of Mitel CX include customizable workflow automations, virtual agents powered by GenAI, omnichannel engagement tools, AI-enhanced analytics, pre-built integrations with other business apps, intelligence-based coaching for service agents, and access to expert professional service teams.

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Oktopost Details its Latest Integration with Microsoft Power BI

Oktopost—a B2B social media management, employee advocacy, and social listening platform—recently announced its latest integration with Microsoft Power BI, the business intelligence and data visualization tool. The integration will allow B2B marketers to incorporate social media data into their broader analytics ecosystem, helping them remove data silos and ensure that their social efforts are strategically linked to business outcomes. By combining Oktopost’s social data with Power BI’s analytics capabilities, marketers can better correlate their social engagement efforts with lead generation, customer retention, and pipeline velocity goals.

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Qualtrics Releases a Collection of AI-Powered Experience Agents

Qualtrics, the experience management software category creator, has released details on Experience Agents, a collection of specialized AI agents designed to autonomously deliver memorable customer and employee experiences at scale across channels and interactions. These Experience Agents are built to improve experiences at the moment, track market trends so teams can pursue strategic opportunities, and interact directly with customers and employees in ways that increase loyalty, drive employee engagement, and generate more business insights and opportunities.

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StackAdapt Announces a Global Partnership with Zitcha

StackAdapt, a multi-channel advertising platform, has announced a global partnership with Zitcha, a unified retail media platform. As part of the partnership, StackAdapt will integrate its advanced programmatic capabilities with Zitcha’s platform, enabling brands to access, scale, and optimize their retail media campaigns across key business regions and markets. Renee Caceres, Head of Retail Media at StackAdapt, says, “This partnership allows brands to tap into the full potential of retail media networks, eliminating typical barriers and making it easier for SMBs to access the data, measurement, and inventory needed for success.”

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Skydeo and Analytics IQ Announce a Partnership

Skydeo, a predictive audience data provider, has announced a new partnership with AnalyticsIQ, a predictive data innovator. As part of the collaboration, AnalyticsIQ will integrate its consumer data and behavioral insights into the Skydeo Audience Manager (SAM) platform. The integration will give Skydeo SAM users access to in-depth customer insights, including financial behaviors, lifestyle preferences, and psychographic indicators. This will equip marketers with enriched predictive audience segments, helping them drive precise, impactful campaigns across social, mobile, CTV, and DSP programmatic platforms.

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SurveyMonkey Launches Connect, a Library of No-Code Quick Actions

SurveyMonkey, a leading platform for surveys and forms, has launched Connect, a library of no-code quick actions that connect survey data with business apps. The Connect offering will ensure that a company’s data flows directly to the business apps it already uses, helping teams get additional mileage from SurveyMonkey without investing in a separate integration. Connect also allows users to set up automated workflows, combine survey data with data from other sources, improve internal collaboration, and more. The Connect library is available now for new and existing SurveyMonkey users across all plans.

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Talkdesk Releases AI Agents for Voice

Talkdesk, an AI-powered customer experience (CX) technology provider, has announced Talkdesk AI Agents for voice. The new offering uses agentic AI to deliver sophisticated conversational experiences that understand context, express empathy, analyze situations autonomously, make informed decisions, and take action to resolve requests when needed. Talkdesk AI Agents for voice provide multi-channel and multi-lingual support capable of analyzing and responding in real-time while processing variations in human speech, context shifts, and system integrations.

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For consideration in future news round-ups, send your announcements to wjepma@solutionsreview.com.