Top MarTech News From the Week of March 20th: Updates from Adobe, Qualtrics, Contentsquare, and More

The editors at Solutions Review have curated this list of the most noteworthy MarTech news from the week of March 20th. This round-up covers announcements and updates from Adobe, Qualtrics, Contentsquare, and more.

Keeping tabs on the most relevant CRM and MarTech news can be time-consuming. As a result, our editorial team aims to summarize the top headlines of the week in the marketing technology landscape. The Solutions Review editors will compile a weekly round-up of vendor product news, mergers and acquisitions, venture capital funding, talent acquisition, and other noteworthy MarTech news. With that in mind, here are some of the top MarTech news from the week of March 20th, 2026.

Top MarTech News From the Week of March 20th, 2026

ActiveCampaign Spotlights Two New Capabilities

ActiveCampaign, an autonomous marketing platform, will spotlight two new capabilities at its Spring 2026 Innovation Keynote on April 8th. The features include agent-to-user AI, which autonomously generates insights and recommendations for marketers based on performance signals, and AI personalization, allowing businesses to tailor Active Intelligence to their brand voice and priorities. Jason VandeBoom, Founder and CEO of ActiveCampaign, says, “These innovations move us beyond prompt-and-respond systems to AI that monitors performance, identifies opportunities, and recommends action automatically, helping customers move forward faster.”

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Adobe and NVIDIA Reveal a Strategic Partnership

Adobe and NVIDIA have announced a strategic partnership to accelerate AI-powered creation, production, and personalization. Their partnership will deliver the “next generation” of foundational Adobe Firefly models and agentic workflows, and bring together Adobe’s creative and marketing workflows, models, and technology with NVIDIA’s open models, libraries, research, and accelerated computing. Additionally, the companies will launch a cloud-native, brand-identity-preserving 3D digital twin solution that creates virtual replicas of physical products, serving as permanent digital identities for marketing and commerce experiences.

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Contentsquare Announces New Capabilities

Contentsquare, an all-in-one experience intelligence platform, has launched new capabilities that bring together signals from websites, mobile apps, AI assistants, and support conversations into one connected system, giving teams a complete view of modern customer journeys. Included in the release is Sense Analyst, Contentsquare’s analytics agent, which proactively identifies opportunities for improvement, surfaces insights in context, and helps teams focus on actions that will have the greatest impact on customer experience and business performance. Additionally, Contentsquare now provides visibility into activity within ChatGPT apps, analytics for LLM- and agent-driven traffic, and more.

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Cresta Launches an AI Knowledge Agent

Cresta, a unified customer experience AI platform for human and AI agents, has announced the Cresta Knowledge Agent, an AI assistant that works alongside human agents to deliver precise answers in real-time without human prompting. The Knowledge Agent’s capabilities include a browser-based user experience, proactive problem-solving powered by ambient listening within the browser, and unified conversation and on-screen context that can expand the value of real-time knowledge and replace general articles and FAQs with precise answers that solve the particular customer’s needs.

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Multiply Emerges From Stealth

Multiply, an AI-native media agency for B2B companies, has emerged from stealth with $9.5 million in funding to introduce what it calls the next paradigm: Self-Learning Advertising, where ads use internal data to learn and improve on their own. The funding round was led by Mayfield, with participation from Sorenson Capital, Instacart Co-Founder Max Mullen, Google Head of Gemini and Google Labs Josh Woodward, and executives from HubSpot, Braze, Issuu, Brex, Sierra, Common Room, and more. Moving forward, Multiply will expand into a full omni-channel ad buyer for B2B companies, enabling businesses to launch and optimize advertising across all major platforms from a single system.

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Orange Business Expands Its Enterprise Communication Functionalities

Orange Business, a digital transformation company, is expanding its enterprise communications capabilities to build trust, enhance productivity, and ensure authenticity across voice and digital channels. The new features and enhancements include branded calling functionalities, deepfake detection, AI-augmented customer care, and agentic AI-powered cloud telephony. Usman Javaid, Chief Product and Marketing Officer at Orange Business, says, “Together, these innovations reimagine enterprise communications for the AI era, built on a foundation of trust that ensures confidence and integrity in every engagement.”

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Qualtrics Introduces New Features for Its Customer Experience Suite

Qualtrics, an experience management solution provider, has announced new capabilities across its Customer Experience suite. The updates include social listening capabilities, automated text analytics, and Competitive Reviews, which provide always-on benchmarking against nearby competitors. Additionally, with out-of-the-box connectors for Genesys, NICE, and Salesforce, Qualtrics users can bring contact center data into the platform with point-and-click setup, making what was previously an enterprise-only capability accessible to organizations of all sizes.

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Salesforce and NVIDIA Announce a Partnership

Salesforce has announced details of a partnership with NVIDIA that will focus on bringing high-performance, cost-efficient AI agents into enterprise workflows. As part of the collaboration, the companies are combining Agentforce, Slack, and NVIDIA Nemotron models to help teams deploy governed agents across regulated and on-premises environments while enabling individual employees to use them directly in the flow of their work. At the core of this functionality is Agentforce, which grounds agents with data through Data 360, applies business logic, and coordinates actions across Customer 360 applications and connected systems to maintain governance, compliance, and predictable performance at scale.

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Expert Insights Section

Watch this space each week as our editors will share upcoming events, new thought leadership, and the best resources from Insight Jam, Solutions Review’s enterprise tech community for business software pros. The goal? To help you gain a forward-thinking analysis and remain on-trend through expert advice, best practices, trends, predictions, and vendor-neutral software evaluation tools.

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In January, Solutions Review recorded a 324 percent increase in media domain citations across AI answer engines in less than 30 days. This shift was independently validated by Brandi AI in its AI Visibility Index for the CRM Market Universe, which analyzed more than 17,000 AI-generated responses across platforms, including ChatGPT, Microsoft Copilot, Google Gemini, Grok, Google AI Overviews, and Perplexity.

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The AI-Native Martech Stack: A Structural Shift, Not a Software Update

The Solutions Review editors are offering commentary on AI-native martech stacks and how AI is forcing marketers to rethink their technology in real-time. In the article, the team explains, “The AI-native martech stack is not a future state. It is being built right now, by well-capitalized competitors, with access to talent and tooling that is advancing faster than most organizations’ planning cycles can track.”

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What to Expect at Mini Jam, Q1 2026: The Skills Reckoning

Across a focused day of high-signal keynotes and strategic discussion, Insight Jam‘s Q1 2026 Mini Jam will examine the emerging architecture of AI-native learning environments, the great skills reset underway, the future of credentialing and proof of capability, and the increasingly critical link between durable human skills and long-term economic mobility. The event provides an unparalleled opportunity to gain insights, engage with experts, and stay at the forefront of the conversation on the human impact of AI.

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The Human-AI Ledger Newsletter – Chronicling the Human Impact of AI

The next issue of Solutions Review’s weekly newsletter, The Human-AI Ledger, is going out this evening! Sign up at the link below to see how the soft side of AI is determining the evolving future of AI and enterprise technology. This issue features insights from Russ Fradin of Larridin, Andrew Fingerman of PhotoShelter, Meg Donovan of Nexthink, Kevin Petrie of BARC, Sam Gupta of ElevateIQ, and more.

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For consideration in future news round-ups, send your announcements to wjepma@solutionsreview.com.