London-based multichannel marketing automation firm RedEye recently announced its partnership with SnapLogic. Snaplogic will provide an integration platform to support the predictive analysis and customer data systems of the marketing platform.
RedEye announced the partnership earlier this week as a means to improve their data capabilities. Snaplogic’s technology will enable RedEye clients to integrate customer databases from the various platforms they use. Clients will also be more able to intelligently use data to predict and react to customer behaviors.
“Increasingly B2C brands are using data to inform how they differentiate from their competition during key sales periods with smart marketing campaigns,” said Matthew Kelleher, Chief Commercial Officer at RedEye. “We needed an integration platform that was intuitive to use and could seamlessly work with our existing environment. We found that in SnapLogic.”
“Within businesses, the marketing department often uses the biggest range of applications and data sources compared to other departments, so trying to make educated decisions on how best to engage with customers can be a complex task,” said Neerav Shah, General Manager for SnapLogic EMEA. “By using AI and integration to help businesses bring together all their data sets into one marketing automation system, RedEye is enabling marketing professionals to take a smarter approach to their customer-focused marketing programs and campaigns.”
No rollout date has been set for when users can expect to see these updates.
RedEye brings clients, mostly B2C organizations, multi-channel marketing hubs. The company prides itself on providing simple, but high performing solutions. SnapLogic creates and supplies organizations their intelligent integration platform to improve clients’ application integration, data integration, and data engineering projects.
Click here to read more about the RedEye/SnapLogic partnership.