Marketing Automation Buyer's Guide

Heap Raises $110 Million in a Series D Funding Round

Heap Series D
Heap Series D

Source: Heap

Heap recently announced the close of a $110-million Series D funding round, with a $960-million valuation. The funding will help Heap scale its global operations and continue to develop its digital analytics platform for growth marketers, product builders, and analytics teams. Sixth Street Growth spearheaded the funding round, which also included new investments from the Growth Equity business of Goldman Sachs Asset Management. Sixth and Goldman will receive representation on Heap’s board of directors.

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Heap is a digital insight and analytics platform designed to help fast-moving product, marketing, and customer success team develop digital experiences that successfully attract, convert, and retain customers. The platform automatically collects and categorizes customer behavioral data to identify what’s essential to their customers and improve their products and services accordingly.

The Series D funding round will help Heap further facilitate the product innovation efforts that defined the company’s last year. In addition to Sixth Street and Goldman, existing Heap investors Menlo Ventures, DTCP, Triangle Peak Partners, NewView Capital, Alliance Bernstein Private Credit Investors, Maverick Ventures, and The Private Shares Fund also participated in this Series D funding round, which brought Heap’s overall amount of raised capital to $205-million.

Ken Fine, the CEO of Heap, says, “McKinsey research notes that while there are 100 million hits on agile transformation, two-thirds of organizations that are looking to become more agile are still treading water and achieving little or no business impact. Our new funding will help us further innovate to foster the significant business outcomes that McKinsey says can be achieved, including ’30 percent gains in efficiency, customer satisfaction, employee engagement, and operational performance.'”

Learn more about Heap.

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