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Lead Segmentation

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10 Marketing Analytics Tools Worth Knowing About

Knowing the best marketing analytics tools and how they can be implemented within your business is crucial in an often-changing business climate. As the world …

September 11, 2020Best Practices Read more
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A Condensed Guide to Email List Segmentation and its Benefits

Marketing automation has a variety of uses, but one of the biggest advantages it brings to the table is its email campaign and email list segmentation tools. …

August 28, 2019Best Practices, Featured Read more
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Lead Scoring & Segmentation vs. Lead Nurturing; What’s the Difference?

Leads are the lifeblood of marketers: more leads mean more sales. But there are some key concepts surrounding leads that are essential to understanding the …

October 22, 2018Best Practices Read more
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How to Choose the Best Marketing Automation Tool for Your Organization

For someone uninitiated in the marketing automation space, picking the right software for your organization can seem like a daunting task. As intimidating as …

September 26, 2018Best Practices Read more
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AI Uprising to Marketing Roles

Artificial Intelligence (AI) has come a long way since Skynet first terrorized moviegoers back in the 80’s. No longer just a work of science fiction, …

September 20, 2018Best Practices, Staff Pick Read more
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Getting Started With Lead Segmentation: Four Key Benefits

Each of your leads and customers is unique, with different behaviors and different demographics that you need to pay attention to. You need to utilize customer …

August 14, 2018Best Practices Read more

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