10 Marketing Analytics Tools Worth Knowing About
Knowing the best marketing analytics tools and how they can be implemented within your business is crucial in an often-changing business climate. As the world …
Lead Segmentation
A Condensed Guide to Email List Segmentation and its Benefits
Marketing automation has a variety of uses, but one of the biggest advantages it brings to the table is its email campaign and email list segmentation tools. …
Lead Scoring & Segmentation vs. Lead Nurturing; What’s the Difference?
Leads are the lifeblood of marketers: more leads mean more sales. But there are some key concepts surrounding leads that are essential to understanding the …
How to Choose the Best Marketing Automation Tool for Your Organization
For someone uninitiated in the marketing automation space, picking the right software for your organization can seem like a daunting task. As intimidating as …
AI Uprising to Marketing Roles
Artificial Intelligence (AI) has come a long way since Skynet first terrorized moviegoers back in the 80’s. No longer just a work of science fiction, …
Getting Started With Lead Segmentation: Four Key Benefits
Each of your leads and customers is unique, with different behaviors and different demographics that you need to pay attention to. You need to utilize customer …