Top MarTech News for the Week of September 23; Updates from Gartner, Salesforce, Workato, and More

Top MarTech News for the Week of September 23, 2022

The editors at Solutions Review have compiled a list of the top MarTech News for the week of September 23, 2022.

Keeping tabs on the most relevant MarTech and CRM news can be time-consuming. As a result, our editorial team aims to summarize the week’s top headlines in the marketing technology landscape. The Solutions Review editors will compile a weekly round-up of vendor product news, mergers and acquisitions, venture capital funding, talent acquisition, and other noteworthy MarTech news. With that in mind, here is some of the top MarTech news for September 23.

Top MarTech News for the Week of September 23, 2022

AesirX Drops New Open-Source Digital Marketing Automation Tool

The free (and open-source) Digital Marketing Automation platform is available to download from GitHub and offers 9 free social media channels with up to 100 delivered daily posts. The all-in-one flexible tool connects any marketing department with web, social media, CMS (content management system), DXP (digital experience platform), email, publishing (e.g. Tumblr & Medium), ads, e-commerce channels, or any custom channels as desired.

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Gartner, Inc. Releases 2022 Magic Quadrant for B2B Marketing Automation Platforms

Magic Quadrant reports are a culmination of rigorous, fact-based research in specific markets, providing a wide-angle view of the relative positions of the providers in markets where growth is high and provider differentiation is distinct. Providers are positioned into four quadrants: Leaders, Challengers, Visionaries and Niche Players.

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Salesforce Announces New Genie Data Platform for Real-Time CRM

With Genie, every company can turn data into customer magic, delivering seamless, highly personalized experiences across sales, service, marketing, and commerce that continuously adapt to changing customer information and needs in real-time. Genie includes built-in connectors that bring in data from every channel (mobile, web, APIs), legacy data through MuleSoft, and historical data from proprietary data lakes.

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Solutions Review is Hosting Nexthink for a Demo of its Digital Employee Experience Management Platform on September 29

The aim is to offer a unique webinar featuring an inside look at the vendor’s new platform for automation and remediation, which enables visibility across all environments so IT teams can continuously improve the digital workplace by optimizing productivity and cost. Alongside a live product demo, the Spotlight event will also feature an interview about the product with a member of Nexthink’s team.

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Workato Launches New Marketing Process Automation Certification

Lead by a team of experts in automation, the Marketing Process Automation Certification instructors include Scott Brinker, VP Platform Ecosystem, HubSpot and Editor at chiefmartec.com, Zann Yap, Director of Demand Generation at Workato, and Josh Lucas, Rev Ops Solution Manager at Workato. Each expert will act as the instructor and go-to guide throughout the certification and will help deliver engaging, product-agnostic content for any marketing or ops professional.

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For consideration in future MarTech news roundups, send your announcements to the editor: wjepma@solutionsreview.com.

Timothy King