The editors at Solutions Review have compiled a list of the top MarTech News from the week of October 21st, 2022. This round-up features news and updates from leading CRM and marketing technology brands like Oracle, Qualtrics, Acoustic, Pipedrive, and more.
Keeping tabs on the most relevant CRM and MarTech news can be time-consuming. As a result, our editorial team aims to summarize the week’s top headlines in the marketing technology landscape. The Solutions Review editors will compile a weekly round-up of vendor product news, mergers and acquisitions, venture capital funding, talent acquisition, and other noteworthy MarTech news. With that in mind, here is some of the top MarTech news from October 21st.
Top MarTech News From the Week of October 21st
Acoustic—a marketing and customer experience solution provider for B2C brands—has received a new strategic growth investment from Francisco Partners, a global investment firm. The funding will help validate Acoustic’s ability to create personalized, data-driven digital experiences in financial services, retail, travel, hospitality, and other industry verticals. Dennis Self, CEO of Acoustic, says, “This investment validates our strategy for creating unified digital customer experiences at scale. It will also help accelerate our platform vision and continue to create highly personalized multichannel experiences through our product suite that connects consumers’ online interactions with the buying experience.”
Jasper, an AI content platform launched in January 2021, has raised $125 million in a Series A funding round, ending with a company valuation of $1.5 billion. The funding round was led by global software investor Insight Partners with participation from other firms like Coatue, IVP, Bessemer Venture Partners, Founders Circle Capital, Foundation Capital, HubSpot Ventures, and more. The company plans to use the funding to continue to invest in its customer experience, bring its solution to all the platforms that creators use, and expand the platform’s generative AI capabilities.
Optimove, a “customer-led” marketing platform, has expanded its existing partnership with Snowflake. Optimove’s platform will now leverage Snowflake’s Secure Data Sharing capabilities, providing joint customers with direct access to Optimove’s customer data to help them eliminate data silos and improve data sharing across business ecosystems. Additional features available via the expanded integration partnership include faster execution of personalized marketing campaigns, reduced costs, and direct access to secure, governed data.
Oracle recently announced that it added 15 new baseline artificial intelligence (AI) models to Oracle Unity, its internal Customer Data Platform (CDP) that’s part of the Oracle Fusion Cloud Customer Experience (CX) suite. The new AI models are designed to provide companies in consumer packaged goods (CPG), financial services, healthcare, communications, automotive, high-tech, and utilities industries with the insights necessary to improve customer interactions and personalize experiences across customer lifecycles. The news was announced at the Oracle CloudWorld event in Las Vegas.
Pipedrive—a “sales-first” CRM and revenue platform for smaller businesses—has expanded its executive leadership with the appointment of Sean Evers as Vice President of Sales, James Stoker as Vice President of Marketing Strategy, and Heni Hazbay as Vice President of Demand Generation Marketing. Evers will be responsible for developing Pipedrive’s sales plans and strategies, while Stoker and Hazbay will help the company improve its brand, packaging, pricing, and product marketing.
Qualtrics Announces CrossXM, a New Product Line for Measuring Employee, Customer, and Brand Experiences
Qualtrics has announced CrossXM, a new product line designed to provide business leaders with automated insights into how employee, customer, and brand experiences impact each other. The CrossXM solutions will help businesses tie employee experiences to business outcomes, identify customer interactions that boost brand equity, focus on initiatives that drive the most value, and understand how employee experience metrics impact customer outcomes. The CrossXM solution for Employee and Customer Analytics is available now, while the Brand and Customer Analytics offer will launch to select audiences in early 2023.
QuestionPro—an online survey and research services provider—has acquired SuiteCX, a customer experience and journey mapping platform. The acquisition will help QuestionPro expand its market research platform providing businesses with capabilities for managing the customer experience lifecycle. These include journey mapping, surveys, reputation management, Voice of the Customer programs, analytics, NPS, and workflow functionalities for developing customer experiences. Additionally, SuiteCX will be integrated into QuestionPro’s CX group as an operating subsidiary while maintaining its unique brand and name.
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Wistia, a video marketing platform for B2B businesses, has revealed details on Wistia Live, a new feature designed to help B2B marketers create, host, market, and analyze data from webinars and live events. This tool allows Wistia users to turn previously single-use webinar content into a library of evergreen video content. The new toolset will enable marketers to produce webinars from the Wistia platform, record live events, edit videos, collect leads with event registration forms, embed videos on their website, track webinar performance with on-demand analytics, and more. Wistia Live is available now on Wistia’s Advanced and Premium plans.
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