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Best Practices
3 Reasons Personalization Should Be the Next Frontier for Retailers
Best Practices
3 Reasons Enterprises Should be Using Lead Intelligence Data
Best Practices
Affiliate Marketing Can Alleviate Pressure From Marketers
Best Practices
Why a Great Customer Experience Starts with Data Management
Best Practices
Exploring the Benefits of Different Salesforce Integrations
Best Practices
Hybrid AI is the Future of Responsible and User-Centric Technology
Best Practices
Generative AI: The Promise and The Pitfalls
Best Practices
Intent Data: The Tool Every B2B Company Needs In An Economic Downturn
Best Practices
Improve Your Sales by Learning to Identify and Appeal to Any Customer
Best Practices
How Automation Can Improve the Guest Experience
Best Practices
5 Reasons Sales and Marketing Teams Love CPQ
Best Practices
An Underutilized MarTech Power Pairing: Why Brands Should Use a DXP and DAM T...
Best Practices
From Repetitive Tasks to Strategic Insights: How AI is Revolutionizing the Sa...
Best Practices
Big Tech Companies Are Heavily Investing in AI: What Can Retailers Do to Keep...
Best Practices
Minimizing Risk in Your MarTech Stack with Composable Architecture
Best Practices
How Generative AI Will Impact the Travel Industry
Best Practices
Are Composable Platforms the Future of Martech?
Best Practices
Your Company’s Outdated Chatbots are Probably Doing More Harm Than Good
Best Practices
The Unseen Power of Events: Revolutionizing the Way Marketers Approach Custom...
Best Practices
How Intent Data-Driven B2B Marketing Retention Enhances Revenue
Best Practices
Generative AI’s Impact on Digital Marketing So Far (And What’s Next?)
Best Practices
How Enablement Technology Sets Finserv Professionals Up to Thrive
Best Practices
Google Optimize Sunset: Five Questions to Ask When Finding a Replacement
Best Practices
How Marketing Measurement Tools Can Turn Up the Volume on ROI
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Expert Insights
Viral Shopify CEO Manifesto Says AI Now Mandatory For All Employees
Artificial Intelligence
Why This Isn’t Just Another White Paper & Governance Partnership: Change Management Powered Data Governance
Data Management
Have You Ever Heard of Predibase?
Artificial Intelligence
We’re Not Building AI to Think, We’re Building It to Leave Us Behind
Artificial Intelligence
The AI-Driven VC: A New Era In Investing
Artificial Intelligence
The VALUE Operating Model Canvas
Data Analytics & BI
Who is Responsible for Drafting Data Definitions?
Data Management
The Real AI Battle Isn’t Over Data…It’s Over Identity
Artificial Intelligence
Artificial Irony: Misinformation Expert’s Testimony Has Fake AI Citations
Artificial Intelligence
Agents, Agents, Everywhere Agents – Informatica World 2025
Data Management
Latest Posts
An Example AI Readiness Assessment Framework for Marketers
Best Practices
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CRM News
From Spend to Strategy: How Enterprise Tech Vendors Are Reshaping M...
Best Practices
Top MarTech News From the Week of June 13th: Updates from Freshwork...
CRM News
Top MarTech News From the Week of June 6th: Updates from Mosaicx, C...
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Top MarTech News From the Week of May 30th: Updates from Gainsight,...
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Top MarTech News From the Week of May 23rd: Updates from Optimizely...
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Top MarTech News From the Week of May 16th: Updates from Zoho, Opti...
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