Platfora Proof Positive, Big Data = Big Money

Platfora, a Silicon Valley “Big Data” analytics company today announced a $38 million investment – bringing the company’s total financing to $65 million. The round was led by Tenaya Capital with participant investors Citi Ventures, Cisco and Allegis Capital, as well as prior investors Andreessen Horowitz, Battery Ventures, Sutter Hill Ventures and In-Q-Tel.

According to the company press release, “For big data to be valuable now and in the future, organizations must add a purpose-built analytics platform on top of Hadoop that can scale exponentially and handle all forms of big data: customer interaction, transaction and machine data.” Platfora was founded three years ago wit the mission “to empower customers to transform their businesses into fact-based enterprises. Platfora’s Big Data Analytics Platform makes it easy for customers to understand all the facts in their business across events, actions, behaviors and time.”

In his company blog today, Platfora Founder and CEO Ben Werther added, “Things are changing very fast thanks to Big Data Analytics. Unlike any BI tool going back 30 years to the spreadsheet, organizations can now remove the barriers that have thwarted instant, fact-based decision-making on a mass scale. As an example, one Platfora customer had earmarked $100 million for a 36-month project to enable executive-level visibility into a handful of channels of large-scale customer interaction data. But instead, the company achieved most of the project’s goals within four days and at just a small fraction of the original project budget.”

The full press release can be found here. https://www.platfora.com/newsroom/press-release/platfora-raises-38-million-help-enterprises-win-fact-based-economy/