The Best Printers for Marketing Materials and Graphic Designers
The editors at Solutions Review have combed through reviews, measured top-rated brands, and compiled a list to spotlight some of the best printers for marketing teams and graphic designers to consider using for their next project.
When used well, a well-designed flyer, brochure, or photo can be the linchpin in a marketing outreach program that catches a prospective buyer’s eye and kickstarts their buying journey.
Some of the most effective physical marketing materials include flyers, rack cards, business cards, print ads, fact sheets, direct mailers, company brochures, newsletters, and business forms. These materials can’t replace your digital marketing efforts, but they can optimize them. For example, the United States Postal Office says that, for companies looking for “lasting impact and easy recollection, a physical mailpiece is the superior option that could lead to a purchase.”
However, not every printer can print materials with the quality a graphic designer or marketing team needs. Even if the materials aren’t meant for customers, well-rounded graphic design printers for marketing projects can be a massive asset for internal teams. With the right printer at their disposal, designers can print out their work for demonstrations, client reviews, and iteration.
With that in mind, the editors at Solutions Review have compiled a list to spotlight some of the best printers for marketing materials and graphic designers. We’ve also included links to each printer’s product page to compare devices and find the best one for your needs.
SUMMARY: The Brother HL-L8360CDW is a fast-color laser printer capable of producing high-quality prints at 33 pages a minute. Features include built-in wireless 802.11b/g/n and Gigabit Ethernet network interfaces, low-cost printing with its 6,500-page toner cartridges, two-sided printing, mobile device connectivity, a 2.7″ touchscreen display, and security options for managing and monitoring who can access the device remotely.
Bulky design and weight may require a dedicated table
No scanning or copying functionalities
OUR TAKE: While reasonably large, the HL-L8360CDWprovides an easy setup and excellent print quality. Photos aren’t as crisp as other printers on the market, but the text quality is reliably strong. Its low running costs, high-yield cartridges, security features, and opportunities for expanded paper capacities make the printer a good option for mid-size businesses that expect to produce high quantities of paper.
SUMMARY: Canon’s PIXMA PRO-200 is an inkjet photo printer that uses an 8-color dye-based ink system, including two monochrome inks, to offer photographers and graphic designers the color reproductions and image quality they need. The printer features a compact design, a built-in 3-inch LCD, an intuitive user interface, and Canon’s Professional Print & Layout (PPL) software. The PIXMA PRO-200 is compatible with various media and sizes and allows users to print borderless up to 13″ x 19″, custom sizes, and panorama prints up to 13″ x 39″.
OUR TAKE: With the Canon PIXMA PRO-200, businesses and entrepreneurs can utilize a compact wireless printer that produces excellent print and photo quality with its 8-color dye-based ink system. The printer is well-suited for graphic designers and marketing teams frequently printing visual media on glossy and matte media.
SUMMARY: The Epson EcoTank ET-3760 offers an inkjet, cartridge-free printer with an auto-document feeder, a 250-sheet paper tray, two-sided printing, high-resolution flatbed scanner, wireless connectivity, a two-year warranty (with registration), compatibility with voice-activated devices, and a 2.4″ color display. It comes packaged with a 127 mL bottle of black ink and 70 mL of cyan, yellow, and magenta ink.
No auto-duplexing means you can’t scan the second side without manually flipping it.
Lower print speeds
The paper input tray only holds 150 pages
OUR TAKE: Despite lacking some of the features bigger offices might need, the Epson EcoTank ET-3760 is an affordable bulk-ink all-in-one printer that offers high-quality prints, courtesy of the PrecisionCore printheads, and low operating costs thanks to the high-capacity ink tanks. The printer might be a good fit for smaller marketing teams or individual graphic designers.
SUMMARY: For businesses looking for a more extensive version of Epson’s EcoTank printer, the Epson EcoTank Pro ET-16650 fits the bill. The printer can copy and print wide-format prints up to 13″ x 19″ and scans up to 11″ x 17″. Features include a 550-sheet paper capacity, 4.3″ color touchscreen display, pigment-based DURABrite inks, and an auto-document feeder (ADF) capable of automatically copying, scanning, and faxing one and two-sided multipage documents. Like the EcoTank ET-3760model, the ET-16650 also comes packaged with a 127 mL bottle of black ink and 70 mL of cyan, yellow, and magenta ink.
OUR TAKE: The ET-16650might be the most expensive printer listed here, but it’s also one of the most highly regarded printers for marketing and design projects. With impressive print quality, a relatively compact size, affordable running costs, mobile connectivity options, and an auto-duplexing ADF, this printer is ideal for small businesses and groups that need a reliable and cost-efficient all-in-one printer. Thanks to a promotion active until 9/30/2022, Epson offers two years of unlimited ink for anyone who registers the ET-16650within 30 days of the purchase.
SUMMARY: The HP Color LaserJet Pro Multifunction M479fdw is a wireless laser printer, scanner, copier, and fax machine designed with small businesses in mind. It has embedded security features, a 4.3″ color touchscreen control panel, built-in Wi-Fi for mobile access, a 250-sheet input tray, print speeds of 28 pages per minute, a 50-sheet auto document feeder, and 2-side scanning capabilities from a single pass. The printer also comes with 4 pre-installed HP LaserJet Toner cartridges capable of printing around 2,400 monochrome and 1,200 color pages.
OUR TAKE: The higher operation cost and middle-of-the-road performance mean HP’s Color LaserJet Pro Multifunction M479fdw isn’t the best option for teams that produce high quantities of documents and graphic images. However, its excellent printing quality, extensive security features, and auto-duplexing ADF help it stand out from other mid-range all-in-one printers. It’s best suited for businesses with a mid-level volume of printing needs.
SUMMARY: The HP OfficeJet Pro 6978 is an all-in-one color inkjet photo printer capable of copying, scanning, faxing, wireless printing, and two-sided duplex printing/scanning. Additional features include a color touchscreen, a 35-sheet auto-duplexing automatic document feeder, 225-sheet paper capacity, borderless printing, multiple mobile connectivity options, support for USB devices, and legibility for HP’s Instant Ink subscription model.
Going without the Instant Ink service increases operational costs
Not the best option for high-volume settings
OUR TAKE: Thanks to its lower upfront cost and admirable print quality, the HP OfficeJet Pro 6978 is great for smaller offices and teams, especially when paired with HP’s Instant Ink service. While it shouldn’t be your first pick if you primarily print monochrome, it produces above-average colors, and its photo printing capabilities are more reliable than what a drugstore can offer. It’s well-suited for marketing agencies and teams that need a compact, cost-effective printer for their marketing materials and graphic design projects.
William Jepma is an editor, writer, and analyst at Solutions Review who aims to keep readers across industries informed and excited about the newest developments in Enterprise Resource Planning (ERP), Customer Relationship Management (CRM), Business Process Management (BPM), and Marketing Automation. You can connect with him on LinkedIn or reach him via email at email@example.com.