Jivox has recently announced Kairos, a newly patented purchase prediction technology for the eCommerce market. Powered by Jivox’s artificial intelligence and machine learning technology, Kairos will enable brands to increase the performance of eCommerce marketing campaigns by using user scoring and product affinity ranking algorithms based on their interests, exhibited purchase intent, and immediacy indicators.
Jivox’ Dynamic Creative technology drives engagement and digital commerce across paid and owned media, delivering ROI by reducing production costs and increasing media performance using big data, AI/machine learning, Dynamic Creative Optimization (DCO), and identity technologies. Jivox Kairos Purchase Prediction Engine drives sales by matching the right products with consumers that have the highest purchase intent. By connecting brands with their audience in a more personalized way, Jibox is transforming the way people experience digital marketing.
Jivox uses its in-memory clustered Personalization Hub technology and first-party identity solution IQiD to identify, store and process consented consumer data used to generate predictions of the likelihood of a consumer to purchase along with predictions of the products they are likely to purchase. Personalization hub processes trillions of data signals to make data available to Kairos for real-time decisions in less than seven milliseconds, allowing for real-time decisions on products, pricing and offers.
“As most brands experience a significant shift in consumer behavior to online shopping, 1:1 personalized and product specific advertising and communications methods have become critical,” says Diaz Nesamoney, CEO of Jivox. “The key to success in engaging consumers online is scalable creative, data, and smart algorithms applied in real time to tailored ad creative. Creative needs to be tailored based on products and the various sizes, colors, models specific to the brand they’ve browsed just now; products they’ve just purchased or bought in the past and recency indicators. Kairos means ‘opportune moment’ in Greek, and that’s exactly what this technology is meant to do – capture the attention of a consumer at the right time with the right message – and convert those moments into sales.”
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