Merkle has recently released its Q2 2020 Digital Marketing Report (DMR), a quarterly research report that analyzes and highlights key metrics and trends within paid and organic search, as well as paid social and display ad spend. The report provides insights into year-over-year growth for Amazon, Google, Facebook, Instagram, Twitter, Snapchat, and Pinterest, and illustrates the impacts emerging as the industry continues to navigate the COVID-19 pandemic.
Merkle specializes in the delivery of unique, personalized customer experiences across platforms and devices. The vendor’s heritage in data, technology, and analytics forms the foundation for its unmatched skills in understanding consumer insights that drive people-based marketing strategies. Its combined strengths in performance media, customer experience, customer relationship management, loyalty, and enterprise marketing technology drive improved marketing results and competitive advantage.
Merkle also recently presented a webinar on Thursday, July 30th that discussed the report and shared forward-looking insights for marketers to assist in navigating the COVID-19 recovery phase. TO learn more about the Q2 2020 DMR and to download the full report, click here.
“The industry has seen incredible shifts over the past quarter, driven by unprecedented economic and social changes. Looking at ad spend and impressions overall, we’re interested in analyzing the long-term impacts for the major tech players,” says Mark Ballard, Vice President of Research at Merkle. “April and May were tough months for the industry, but findings show signs of growth amidst the chaos in areas such as paid search, social ad spend, and ad impressions, as we look to rebound from these turbulent times.”
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