Shopify Announces Launch of New Email Marketing Product

Shopify Announces Launch of New Email Marketing Product

Shopify recently announced the global availability of Shopify Email, a new marketing tool to help merchants stand out and build meaningful customer relationships. To further support businesses during this difficult time, Shopify Email will be free until October 1, 2020. This tool is specifically designed for commerce, allowing merchants to easily send branded emails using ready-made templates, analytics tools, and more.

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Shopify is a leading global commerce company, providing trusted tools to start, grow, market, and manage a retail business of any size. Shopify makes commerce better for everyone with a platform and services that are engineered for reliability, while delivering a better shopping experience for consumers. Shopify powers over one million businesses in more than 175 countries and is trusted by brands such as Allbirds, Gymshark, PepsiCo, Staples and many more.

Users have access to ready-made templates that automatically pull logos, products, images, descriptions, prices, and more from their existing Shopify store pages. Easily communicate new store updates, delivery or pickup options, and special promotions. This product release is designed to make email marketing easy and accessible to businesses who are new to digital marketing, or may be struggling with their current marketing strategies.

“COVID-19 has forced many retailers to re-think their marketing strategies and get creative with how to reach their customers. We want to do everything we can to help these businesses thrive. As consumers spend more time online than ever before, email marketing becomes critical in preserving and building customer relationships,” says Satish Kanwar, VP of Product at Shopify.


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