Analytics Dominate 80 Percent of Upcoming Marketing Decisions
Analytics are set to dominate 80 percent of upcoming marketing decisions, according to a new projection from analyst house Gartner, Inc. This research was made …
analytics
10 Must-Have Marketing Automation Software Features
There are many marketing automation solutions on the market, and they all come with various features. Some features are standard; others are more specialized …
Brandwatch Launches New Enterprise Marketing Reporting Tool
Analytics and reporting can be make-or-break for your automation efforts and marketing strategies in general. Most solutions offer some form of reporting, but …
Marketing Automation Analytics: The Dos And Don’ts
Some of the most important features of marketing automation involve reporting and analytics. These offer valuable insights regarding the effectiveness of your …