Tanla Solutions to Acquire AI-Driven Marketing Platform Gamooga
Cloud communications provider Tanla Solutions has recently announced a definitive agreement to acquire Gamooga, an AI-driven customer data and marketing automation platform. This decision, combined with Tanla’s recent acquisition of Karix Mobile, provides the company with more tools focused on customer experience and marketing automation functionality.
“Gamooga is excited to be part of Tanla as we share a common vision of working towards elevating customer experiences. Enterprises today demand personalized customer experience in real-time and Gamooga’s Big Data, AI driven Automation Platform can deliver relevant, on‐point customer experiences.” says Kishore A, founder of Gamooga.
Gamooga main feature is its Campaign Journey Builder. This feature allows customers to create compelling multi-channel customer journeys across email, mobile, and web. Users don’t need to worry about having programming or technical experience, as the platform utilizes an intuitive graphical interface. Gamooga offers A/B testing, actionable insights, intelligent tracking and metrics, and much more.
“Gamooga is a great addition to our overall growth plan. Its marketing technology stack powered by big data and artificial intelligence will enable us to offer end-to-end customer experience suite to our growing enterprise customer base and shall reinforce our position as market leaders.” says Uday Reddy, Chairman and Managing Director of Tanla Solutions.
Tanla Solutions is one of the largest cloud communication providers, handling over 200 billion business communications each year. Tanla adopts cutting-edge technologies and cloud communication solutions to meet the needs of a diverse enterprise clientele.
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