The editors at Solutions Review have compiled a list spotlighting some of the best social media marketing courses on the Udemy learning platform that marketers can benefit from. Solutions Review participates in affiliate programs and may make a small commission from products purchased through this resource.
Social media marketing is in a nearly constant state of evolution. As best practices come and go, marketers need to do everything they can to stay on top of the best social media marketing techniques and tools across each platform. With the right social media marketing courses, professional (and beginner) marketers can equip themselves with the up-to-date skills they need to develop and maintain successful, agile, and compelling social media campaigns.
With that in mind, our editors have compiled a list of the best social media marketing courses available on the Udemy learning platform. For ease of access, we have included these courses in alphabetical order.
The Top Social Media Marketing Courses on Udemy
OUR TAKE: This popular course has been taken by over 200,000 students and uses a mixture of video lectures, articles, and other resources to explore every aspect of Facebook marketing, advertising, and more.
Description: Students who enroll in this course from COURSE ENVY can expect to learn how to connect with new audiences, lower ad costs via Facebook Ads, mass post to various social media networks, take advantage of Facebook Ads Manager, implement tracking strategies, optimize their sales funnel, utilize Facebook Business Manager, and more. The course includes twelve hours of on-demand videos, 34 downloadable resources, and 32 articles. Students can also ask questions and get personalized answers from the instructors.GO TO COURSE
OUR TAKE: With over 175,000 students, 34,000 ratings, and an average score of 4.5 stars, this course is a reliable way to find your footing in Instagram marketing and create meaningful connections with your target audience.
Description: This bestselling, beginner-level course will walk students through developing a successful Instagram profile, attracting followers to it, and converting those followers into paying, loyal customers. Specific topics covered include Instagram power accounts, understanding Instagram’s algorithm, off-platform marketing, influencer marketing, Instagram ads, growth tools, and more. The course can be completed in approximately eight hours and comes packaged with several downloadable resources.GO TO COURSE
OUR TAKE: Want to learn how to utilize LinkedIn for high-quality lead generation and B2B sales? This course can help you understand how the popular platform can be one of the secret ingredients in your social media marketing strategy.
Description: LinkedIn has become one of the most valuable channels for marketing professionals looking to connect with their audience on a different level. With thirteen hours of video material, students will learn how to use LinkedIn for generating leads remotely, developing buyer personas, identifying target audiences, converting leads to sales prospects, creating a company page, creating targeted groups, messaging prospects, developing a database of contacts, and more.GO TO COURSE
OUR TAKE: Give your social media marketing career a boost with this nine-hour training course, which will equip you with the best practices, tips, and tools you need to develop successful social media strategies across platforms.
Description: With no prerequisites, this entry-level training course is an excellent place for aspiring or beginning social media marketing professionals to start their careers. The course includes nine hours of video material and several assignments to help students learn how to create content for all social media platforms, create social media strategies for clients, optimize workflows, utilize paid advertising, create graphics, write compelling copy, analyze social media performance, and more.GO TO COURSE
OUR TAKE: This bestselling social media course includes nearly forty hours of video material that covers everything a social media marketing professional should know about, including advertising, influencers, Facebook, Instagram, and more.
Description: Aspiring social media marketers that enroll in this course will unlock thirty-seven hours of video lecture material, fifteen articles, and over ninety downloadable resources to help them improve their skills. The course covers fundamental topics like market research, social media strategy development, branding, sales psychology, copywriting, social media ads, performance tracking, content marketing, setting goals, social media customer service, and best practices for marketing on various social media platforms.GO TO COURSE
OUR TAKE: If you’re looking for a one-size-fits-all approach to social media training, this course might be for you. With nearly 10 hours of video lectures, you can expect to learn about marketing best practices for social media platforms like Twitter, YouTube, Facebook, Google, Instagram, WordPress, and beyond.
Description: Developed for anyone looking to learn about social media marketing strategies, this training course covers valuable topics like paid advertising, monetizing social platforms, developing highly targeted ads, mastering YouTube marketing, optimizing LinkedIn profiles, expanding a brand’s reach with SEO, utilizing social media marketing automation, understand how Google’s algorithm can improve profits, and much more. In addition to the pre-recorded video lectures, students can also contact the instructor with any questions they have.GO TO COURSE
OUR TAKE: This beginner-level course is curated for marketers who have yet to amass a following on Twitter and want some help taking advantage of the platform’s various marketing tools in practical, effective ways.
Description: Taught by Josh George—the founder of an award-winning SEO agency—this online course consists of nearly five hours of video lessons that walk students through the fundamentals of Twitter Marketing and Twitter Ads. Students will learn to set up an optimized Twitter account, use ad campaigns, drive traffic to their website, set up conversion tracking, generate engagement, attract more followers, and create tweets that speak to a target audience.GO TO COURSE
NOW READ: The Best Social Media Marketing Certification Programs and Social Media Marketing Books to Add to Your Reading List
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