Banzai recently announced that it has raised $7 million in equity financing led by DNX Ventures, with participation from Vulcan Capital. This Series A investment will be used to expand Banzai’s headcount, as well as expand its product and service offerings in the Event Marketing Automation category. More than 200 companies such as Dell, Microsoft, and Oracle use Banzai to streamline their registration process and to drive attendance for regional and field marketing events.
Banzai makes products that are simple to use, people-focused, and learning-centered. Banzai is a cloud software-as-a-service company that provides Event Marketing Automation software used by leading companies all over the world. Banzai connects people to conferences, events, and other interactive experiences. Its suite of Event Marketing Automation solutions maximizes audience reach, simplifies event invitations, increases the quality of registrations, and proves ROI for field marketers through a single platform.
Using Banzai’s marketing automation solution, customers have generated over 30,000 event and conference registrations around the world. In 2019, the vendor doubled its topline revenue, supported 1,400 unique customer events, and grew its team by 200 percent.
“Events are the single largest marketing expense for companies today, with half a trillion dollars spent each year,” says Joe Davy, CEO at Banzai. “There has been almost no innovation in the Event Marketing Automation category. Professionals want to be reached through powerful experiences, and companies will need to adopt new solutions to reach their customers.”
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