Constant Contact, an email marketing provider, has recently announced a new series of social and online marketing tools that allow small business to manage their online marketing in a central location. This includes Facebook and Instagram advertising, Google My Business, Google Ads, SEO tools, and landing pages. Combined with its recent launch of website building and branding tools, Constant Contact hopes to provide SMBs with modern, powerful tools to strengthen their online marketing.
“Once a small business has built an online presence, getting found online and driving customers to their business is an essential next step as they look to compete in a world where 87% of shoppers begin product searches on digital channels,” says Jeff Fox, CEO of Endurance International Group, Constant Contact’s parent company. “Now small business owners can use Constant Contact to bring all of their online marketing together in one place. We’ve streamlined the process, making it all possible from Constant Contact – from building an online presence to finding new customers, to getting found online and, of course, staying connected through our award-winning email marketing.”
With these new tools, businesses can create, post, and schedule content to Facebook and Instagram in a central place. Googly My Business generates a business listing, allowing organizations to strengthen their online presence and be found by potential customers. Users can also manage their Google business profile and view performance analytics.
Constant Contact also enables small business to automate and optimize keyword planning, bidding, and spending for Google search ads. Additional search capabilities like the SEO tool scan and analyze a user’s website, and provides them with recommendations dashboards. This includes tips on how to optimize pages, achieve higher search rankings, and generate more traffic. Combined with landing pages that promote a single call-to-action, Constant Contact provides SMBs with a variety of useful marketing tools.
If you want to learn more Constant Contact and their new tools, click here.
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