Marketing Automation Buyer's Guide

Miva Partners With Sendlane to Boost Ecommerce Marketing Automation

Miva, Inc., an ecommerce software and service provider, has announced a partnership with behavior-based email marketing automation platform Sendlane. This integration gives Miva users access to email marketing, which is a significant revenue driver for many online sellers. This partnership gives online sellers the tools they need to engage customers and increase sales with personalized, data-driven email campaigns.

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Sendlane offers built-in marketing automation designed for eCommerce stores. It enables its users to create hyper-personalized customer experiences, and engage them through a variety of strategies like personalized welcome emails, automated abandoned cart funnels, data-driven product recommendations, and in-depth website analytics and tracking. With Sendlane, users can create multiple customer segments, and send the right messages to the right people at the right time.

This integration will enable Miva users to follow their customer’s journey throughout their store, collecting data insights from a customer’s behavior to their purchase history and allowing them to leverage that data for their email marketing strategy with abandoned cart messages, custom product recommendations, and more.

“Email should be driving 30-40% of monthly revenue for ecommerce stores,” says Jimmy Kim, CEO at Sendlane, “and by combining a powerful email marketing tool like Sendlane with an ecommerce platform like Miva, we’re giving online retailers the opportunity to leverage store data to truly maximize their ROI and customer LTV.”

“Email marketing is one of the most effective ways for online sellers to engage their customers and increase revenue,” says Brennan Heyde, VP of Product at Miva. “Integrating with Sendlane’s email automation tools enables merchants to improve the efficacy of their messaging and maximize the impact of their email campaigns.”

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