Optimizely Acquires Zaius and its Customer Data Platform
Optimizely recently announced that it has acquired Zaius and will use the startup’s customer data platform to extend its existing features for managing …
Customer Data Platform
Customer Data Platforms Are the Foundation for Successful Marketing and Ad Campaigns
Submitted by Omer Artun, Founder & CEO, AgilOne, for the MarTech Insight Jam Direct-to-Consumer (DTC) brands have become very sophisticated when it comes …