Demandbase Strengthens ABM Capabilities with Engagio Acquisition

Demandbase Strengthens ABM Capabilities with Engagio Acquisition

Demandbase has recently announced its acquisition of Engagio, a leading B2B account-based engagement platform. This acquisition strengthen’s Demandbase’s leadership in the ABM space and positions it to become a stronger B2B marketing platform company. Furthermore, the acquisition will help accelerate its revenue growth from $100 million to reach its next immediate milestone of $250 million. This is a significant step forward in fulfilling the mission of transforming how B2B organizations go-to-market and continues the transition away from traditionally lead-focused models.

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Demandbase offers the only end-to-end ABM platform that helps B2B marketers identify, win, and grow the accounts that matter most. Companies such as Accenture, Adobe, DocuSign, GE, Salesforce, and others, rely on Demandbase to drive their ABM strategy and maximize their marketing performance. The company has been named to the JMP Securities list “The Hot 100: The Best Privately Held Software Companies,” the Deloitte Fast 500, and named a Gartner Cool Vendor for Tech Go-To-Market.

Today, ABM is a critical component of a B2B company’s go-to-market strategy. This acquisition will combine Demandbase’s talent and technologies with Engagio to bring in a new era of ABM and B2B marketing technology. The Engagio team will join the Demandbase organization immediately.

“This acquisition combines the leader in ABM with Engagio, one of the early pioneers of the category. It will change how B2B revenue teams operate,” says Gabe Rogol, Chief Executive Officer of Demandbase. “Sales and Marketing alignment isn’t enough. These teams must start moving as one — with a single set of data and insights, orchestrated across the entire buying journey. Demandbase can now deliver that with the definitive, no-compromise ABM

“The acquisition accelerates everything I wanted to create in an ABM platform. We will combine Demandbase’s strong go-to-market function and technological expertise with Engagio’s deep marketing automation and CRM expertise”, says Jon Miller, Co-Founder and Chief Executive Officer of Engagio. “But it’s our shared vision for reimagining both the ABM and B2B martech landscapes that gets me truly excited for the future.”Platform.”


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Anna Birna Turner

Content Editor & Writer at Solutions Review
Anna is an enterprise technology writer covering Marketing Automation, Customer Relationship Management (CRM), and Enterprise Resource Planning (ERP). Feel free to reach out to her at any time at abturner@solutionsreview.com
Anna Birna Turner