Insider has recently announced its $32 million Series C funding round, bringing total funding to date to $47M. The round was led by Riverwood Capital and was joined by Sequoia, Wamda, and Endeavor Catalyst. The additional capital will be used to further enhance Insider’s capabilities, add engineers to its R&D team, and invest in the company’s global sales and marketing efforts.
Insider’s Multichannel Growth Management Platform (GMP) helps digital marketers drive growth across the funnel, from acquisition to activation, retention, and revenu. Leveraging real-time predictive segmentation powered by deep Artificial Intelligence and Machine Learning capabilities, the Growth Management Platform empowers marketers to deliver personalized journeys across the web, mobile web, mobile apps, messaging, email, and ad channels. Built on a unified data layer, GMP is easy to implement and simple to use, avoiding the need for complex integrations and dependency on IT teams.
“We saw something that is extraordinary in Insider’s core technology and the engineering powerhouse that develops it. Insider’s industry-leading intelligence team has created AI-backed predictive segmentation, which can derive inferred customer profiles, for any industry, in less than 2 weeks” says Joe De Pinho, Vice President of Riverwood Capital.
“We’ve only raised capital when we felt that we were ready to raise the bar to a whole new level. A self-imposed scarcity always made us more creative, more resourceful and more aggressive in reaching our goals. So far, we’ve focused on leading in high-potential markets in the Eastern part of the world. We’ve partnered with industry powerhouses like Samsung, UNIQLO, and Singapore Airlines in APAC as well as Qantas in Australia, and Marks & Spencer, Estee Lauder, and Carrefour in Europe. We plan to grow substantially in our existing 24 countries and we are now ready to enter the US market and believe that our fresh solutions to marketers’ biggest pain points will be a major differentiator,” says Hande Cilingir, CEO and Co-Founder of Insider.
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