Adobe Experience Manager Automates CX, Improves Marketing Workflows
Adobe recently applied several changes to their Marketing Cloud, the Experience Manager in particular. For marketers, these changes automate and simplify …
Marketing Automation News
Swrve Integrates with Eloqua for Easy Mobile Marketing
Intelligent customer engagement vendor Swrve has announced its integration with Oracle’s Eloqua to provide users with a more comprehensive mobile …
ClickDimensions Launches Managed Marketing Services for Customers
Automation provider ClickDimension has recently started offering a new service to their clients. This managed marketing service is designed to help marketers …
Pipeliner Launches First Artificial Intelligence in Mobile CRM
Solution provider Pipeliner has recently announced it will be introducing its Voyager AI to its mobile CRM app. This development marks the first time a mobile …
Infusionsoft Rebrands as Keap to Expand Solution Offerings
Arizona-based marketing automation and CRM provider Infusionsoft has announced that they will be rebranding as Keap effective immediately. While they will …
MRP and Oracle Eloqua Team Up for Account-Based Email Marketing
Oracle’s Marketing Cloud recently announced it will be joining forces with MRP, a provider of AI-powered customer acquisition software and services. The …
Here are 12 Martech Conferences in 2019 to Help You Learn and Network
Who doesn’t like a good conference every now and again? They’re a great way to collaborate with your peers in the field, learn some new best …
Vendor Predictions Motion Toward Automated Personalization
Martech provider X2Engine Inc. has predicted that starting this year, small-to-medium sized businesses (SMBs) will begin to embrace automated personalization …
Does Your Marketing Strategy Need to Get With the Times?
Marketers need to step up their game in the new year, at least according to analyst house Gartner Inc. A new report suggests that marketers may need to …
Marketing Automation Adoption Survey Yields Surprising Results
European firm CleverTouch has released a first-of-its-kind report concerning the state of the marketing automation industry. Featuring insights from 200 Head …