Adobe Email Maturity Updated for More Relevant Messages
Adobe has updated its emailing maturity assessment to improve the messages users send to leads. The new model contains three new elements to help users …
Marketing Automation News
Marketo Certification Exam Available for Solution Newcomers
Recently, Marketo’s department dedicated to education, Marketo University, revealed a new certification exam for clients working with their software. …
Automation Firm RedEye Allies With SnapLogic for AI-Powered Platform
London-based multichannel marketing automation firm RedEye recently announced its partnership with SnapLogic. Snaplogic will provide an integration platform …
CMOs are Spending How Much on Martech Annually?
Marketing technology is, now more than ever, increasing in its ubiquity and shows no signs of stopping any time soon. But don’t take our word for it. If …
Act! CRM Software Incorporates Marketing Automation to Help SMBs Grow
The newest iteration of CRM software Act! will incorporate marketing automation functionalities to increase lead conversion and customer retention rates for …
Blueshift and Fuel Travel Create Automated Hotel Marketing Platform
Solution provider Blueshift has announced a partnership with digital hotel industry agency Fuel Travel to offer a new AI-powered platform designed for the …
X2CRM Enterprise 7.0 Brings Updates to Automation Functions
Yesterday, solutions provider X2Engine, Inc. updated their X2CRM software with new functionalities for automation. The latest iteration is designed to …
Perficient Acquires Elixiter, Improves Automation Stack
Consulting firm Perficient announced that it would be acquiring digital marketing group Elixiter. Elixiter specializes in providing its clients with Marketo …
Oracle’s Bronto to Update with Email Marketing Improvements
Oracle announced yesterday they plan on updating their marketing platform Bronto with streamlined emailing capabilities as well as new features to uphold the …
Bluecore Buys Startup Betaout, Expands Tech Stack
According to a press release, retail marketing automation company Bluecore acquired tech startup Betaout yesterday for an undisclosed amount. This is a part of …