Microsoft Announces Digital Marketing Center for SMBs
Microsoft has recently announced its brand new cross-platform marketing solution known as the Digital Marketing Center. Coming from the Microsoft Garage, this …
Marketing Automation News
The latest Marketing Automation News, Reviews and Analysis
Validity Unveils New Innovations in Email Deliverability
Validity, a vendor of business and customer data technology, has recently announced several new innovations for its Return Path Platform. Available within the …
eDataSource Unveils New Journey Mapping Feature
eDataSource, an email deliverability and performance optimization vendor, recently announced the release of its new Journey Mapping feature. This technology …
Litmus Announces Completely Revamped Email Marketing Platform
Litmus, a provider of powerful email marketing solutions, has announced its newly revamped product. The entire Litmus platform has been refreshed with new …
Campaign Monitor Unveils New Email Marketing Solution
Campaign Monitor, a provider of powerful and versatile email marketing software, has announced its newest product: CM Commerce. This technology is built from …
Over 30 Percent of Businesses Struggle With Managing a Global Brand
Many marketing leaders express frustration at the difficulty of staying relevant to an audience whose needs and interests fluctuate at a rapid rate. Analyst …
Marketing Budgets Fall Despite Rising Importance of Digital Advertising
Over 75 percent of CMO’s expect to increase investment in digital ads despite marketing budgets dropping below 11 percent for the first time since 2014. …
Key Takeaways from the Forrester Wave for Cross-Channel Campaign Engagement (EMSS Modules), Q3 2019
Technology advisory firm Forrester Research has released its latest Forrester Wave for Cross-Channel Campaign Engagement (EMSS Modules), Q3 2019. This …
Key Takeaways from the Forrester Wave for Enterprise Marketing Software Suites, Q3 2019
Technology advisory firm Forrester Research has released its latest Forrester Wave for Enterprise Marketing Software Suites, Q3 2019. This year’s report …
Datorama Announces Release of New Marketing Analytics Tools
Datorama, a Salesforce company, has recently announced two new marketing analytics that will simplify data preparation and improve visualization for brands and …