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The 9 Best Lead Scoring Software To Consider During Product Evaluation

Our editors have compiled a list of the 9 best lead scoring software solutions in 2020, based on reputation, success rates, and experience optimization. The …

December 18, 2020Best Practices Read more
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A Condensed Introduction to Marketing Automation Analytics

Marketing automation analytics helps marketers measure the success of their campaigns. It is also the process of taking data gathered from leads and displaying …

March 7, 2019Best Practices Read more
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10 Must-Have Marketing Automation Software Features

There are many marketing automation solutions on the market, and they all come with various features. Some features are standard; others are more specialized …

February 28, 2019Best Practices Read more
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Lead Scoring & Segmentation vs. Lead Nurturing; What’s the Difference?

Leads are the lifeblood of marketers: more leads mean more sales. But there are some key concepts surrounding leads that are essential to understanding the …

October 22, 2018Best Practices Read more
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How to Choose the Best Marketing Automation Tool for Your Organization

For someone uninitiated in the marketing automation space, picking the right software for your organization can seem like a daunting task. As intimidating as …

September 26, 2018Best Practices Read more

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