A Condensed Introduction to Marketing Automation Analytics
Marketing automation analytics helps marketers measure the success of their campaigns. It is also the process of taking data gathered from leads and displaying …
lead scoring
10 Must-Have Marketing Automation Software Features
There are many marketing automation solutions on the market, and they all come with various features. Some features are standard; others are more specialized …
Lead Scoring & Segmentation vs. Lead Nurturing; What’s the Difference?
Leads are the lifeblood of marketers: more leads mean more sales. But there are some key concepts surrounding leads that are essential to understanding the …
How to Choose the Best Marketing Automation Tool for Your Organization
For someone uninitiated in the marketing automation space, picking the right software for your organization can seem like a daunting task. As intimidating as …