Create a Winning Digital Marketing Strategy Using These Four Steps
A digital marketing campaign without a strategy is like a construction project without blueprints. You won’t have any idea what you’re doing and the end …
marketing analytics
Reporting for Duty: 6 Solutions for Marketing Reporting and Analytics
One of the most invaluable features of automation is the reporting offered by each solution. Like lead scoring, reporting is just one of those features that …
Adobe Adds AI-Powered Virtual Analyst to Adobe Analytics
Adobe recently announced the latest addition to its Analytics program. This AI, dubbed by Adobe as a virtual assistant, is capable of providing the user with …