Solutions Review’s Marketing Automation Vendors to Watch is an annual listing of solution providers we believe are worth monitoring in the coming year.
The process of searching, evaluating, purchasing, and deploying a marketing automation solution is not as simple as it once was. There’s no such thing as a one-size-fits-all approach to MarTech software, especially since solutions come in various flavors and each features a particular set of capabilities, strengths, and drawbacks.
To help you keep your finger on the pulse of the marketplace, we’ve turned our gaze to the future of marketing automation software. Whether its inclusion in a recent analyst report, the release of an innovative new tool, or a bump in venture funding, these are the marketing automation vendors that have earned watch list status from Solutions Review for the year ahead. Companies are commonly included if they demonstrate a product roadmap aligning with our meta-analysis of the marketplace. Other criteria include recent and significant funding, talent acquisition, a disruptive or innovative new technology or product, or inclusion in an analyst publication.
The Marketing Automation Vendors to Watch in 2022
ActiveCampaign provides businesses of all sizes with a customer experience automation platform (CXA) to automate and customize their marketing efforts. The platform is equipped with a suite of integrations and pre-built automations that combine email marketing, marketing, and CRM features. The platform’s functionalities can also help companies promote their segmentation and personalization efforts across social media, email outreach, messaging, chat, and text. 2021 was a big year for ActiveCampaign. It raised $240-million in Series C financing, released several new products and updates for its solution, and recently brought on its first Chief People Officer.
Act-On Software provides marketing solutions that help marketers engage leads at each customer lifecycle stage. Its marketing automation solutions provide users with actionable customer data, drive brand awareness, convert leads, deliver polished customer experiences, grow their business, and generate higher customer lifetime values with an accelerated time to value. In the past year, Act-On announced a new integration with Zendesk, released an automated SMS feature, raised $20-million in a round of financing, and introduced a new CCO and SVP of Engineering to its leadership team. The company was also spotlighted in a Gartner Magic Quadrant and a Constellation Spotlight report.
Khoros is a global provider of enterprise software for online brand communities, digital customer service, and social media management. Its digital-first customer engagement software provides users with chatbots, social media management, conversational AI, social listening, smart operations, analytics, and more. The solution is best suited for the financial services, technology, retail, distribution, telecommunications, travel, and hospitality markets. 2021 saw Khoros appoint a new CFO and CTO, acquire an AI and machine-learning software company and receive a spotlight in industry reports from IDC and Forrester.
Maropost’s multichannel marketing automation software uses advanced reporting, email automation, segmentation, social media management tools, and mobile marketing to help its users improve customer engagement and acquisition. Users can create and automate workflows on every channel and lifecycle stage from a simple dashboard and use event-driven workflows to nurture visitors on a path that reflects their behavior, all while using the Maropost dashboard to maintain a unified view of customer data. 2021 saw the company continue to expand its brand with new email software and an all-in-one commerce suite. Maropost also appointed several new board members and acquired the e-commerce platform Neto.
Plannuh is a startup company that provides CMOs, marketing operations, budget owners, CFOs, and agencies with an all-in-one, cloud-based Marketing Leadership Platform designed to help users manage their marketing plans, budgets, and profits. The unified and collaborative-centric platform is equipped with expense management, marketing planning, marketing budget, AI-driven process automation functionalities, and a marketing performance dashboard. In 2021, Plannuh introduced several new updates for its marketing solution (including a suite of reporting tools) and raised $4-million for its marketing automation platform.