Recently Sold IBM Watson Marketing Division Rebrands as Acoustic
The company previously known as IBM Watson Marketing has officially rebranded as Acoustic, an organization dedicated to creating marketing tools and products. …
IBM
IBM Boosts Conversational AI Capabilities With Watson Ads Builder
IBM has recently unveiled new conversational marketing features with its Watson Ads Builder, according to a press release by the technology vendor. This new …
What’s Changed: 2019 Gartner Magic Quadrant for Multichannel Marketing Hubs
Analyst house Gartner, Inc. recently released the 2019 version of its Magic Quadrant for Multichannel Marketing Hubs. Multichannel Marketing solutions offer …
What’s Changed: 2019 Gartner Magic Quadrant for Digital Experience Platforms
Analyst house Gartner, Inc. recently released the 2019 version of its Magic Quadrant for Digital Experience Platforms. DXP covers technology that supports an …
Reporting for Duty: 6 Solutions for Marketing Reporting and Analytics
One of the most invaluable features of automation is the reporting offered by each solution. Like lead scoring, reporting is just one of those features that …
Gartner Names Peer Insight Customer Choices Winners for CRM Lead Management
Analyst house Gartner, Inc. has announced the winners of the December 2018 Peer Insight Customer Choice for CRM Lead Management. Winners are selected from …
Top 4 Marketing Automation Vendors to Watch in 2019
It’s been said that the only way you can see where you’re headed is to look at where you’ve been. And as we come upon the end of 2018, the …
An Overview of Gartner’s 2018 CRM Lead Management Leaders
Recently, analyst house Gartner Inc. published it’s yearly Magic Quadrant highlighting some of the most prominent vendors offering solutions with CRM …
AI Uprising to Marketing Roles
Artificial Intelligence (AI) has come a long way since Skynet first terrorized moviegoers back in the 80’s. No longer just a work of science fiction, …
What’s Changed: 2018 Gartner Magic Quadrant for CRM Lead Management
Analyst house Gartner, Inc. has officially released its 2018 Magic Quadrant for CRM Lead Management. The report highlights some of the top vendors offering CRM …