X2CRM Enterprise 7.0 Brings Updates to Automation Functions
Yesterday, solutions provider X2Engine, Inc. updated their X2CRM software with new functionalities for automation. The latest iteration is designed to …
Marketing Automation News
Perficient Acquires Elixiter, Improves Automation Stack
Consulting firm Perficient announced that it would be acquiring digital marketing group Elixiter. Elixiter specializes in providing its clients with Marketo …
Oracle’s Bronto to Update with Email Marketing Improvements
Oracle announced yesterday they plan on updating their marketing platform Bronto with streamlined emailing capabilities as well as new features to uphold the …
Bluecore Buys Startup Betaout, Expands Tech Stack
According to a press release, retail marketing automation company Bluecore acquired tech startup Betaout yesterday for an undisclosed amount. This is a part of …
Gartner Releases Key Steps to Successful Agile Marketing
Agile marketing is very “in” right now. It’s still relatively new, but its wildfire-esque spread across the businesses world speaks volumes …
Is it Time for the Marketing-Sales Relationship to Evolve?
According to a recent report by analyst house Gartner, Inc. the legacy relationship between marketers and sales representatives may be going the way of the …
New California Law Targets Chatbots Posing as Humans
Starting in July, California will begin to heavily regulate chatbots that pose as humans. The law prohibits any bot from interacting with a person in …
Adobe Completes Magento Integration to Marketing Cloud
After purchasing commerce platform Magento back in June for a sum of $1.68 billion, Adobe recently disclosed its integration into their Experience …
Salesforce Acquires Rebel in Play to Improve Email Marketing
CRM software company Salesforce recently announced its acquisition of email marketing firm Rebel. This is being seen across the industry as a major play to …
Marketo Fall Update Brings Improvements to Bizible and Sales Engage
Marketo recently released the notes highlighting the changes in it’s Fall 2018 update. Most notable in the patch notes are the updates to Bizible …