New California Law Targets Chatbots Posing as Humans
Starting in July, California will begin to heavily regulate chatbots that pose as humans. The law prohibits any bot from interacting with a person in …
Marketing Automation News
Adobe Completes Magento Integration to Marketing Cloud
After purchasing commerce platform Magento back in June for a sum of $1.68 billion, Adobe recently disclosed its integration into their Experience …
Salesforce Acquires Rebel in Play to Improve Email Marketing
CRM software company Salesforce recently announced its acquisition of email marketing firm Rebel. This is being seen across the industry as a major play to …
Marketo Fall Update Brings Improvements to Bizible and Sales Engage
Marketo recently released the notes highlighting the changes in it’s Fall 2018 update. Most notable in the patch notes are the updates to Bizible …
Oracle Announces Eloqua Updates to Increase Lead Communication
Recently, solution provider Oracle announced that it would be releasing updates to its Eloqua platform to accelerate lead generation and increase …
Adobe Adds AI-Powered Virtual Analyst to Adobe Analytics
Adobe recently announced the latest addition to its Analytics program. This AI, dubbed by Adobe as a virtual assistant, is capable of providing the user with …
Top 5 Best Marketing Automation Podcasts You Should Listen To
The wide world of marketing can seem a bit daunting at times, even to some of the pros. There’s always something new going on and something new to learn. …
Adobe to Buy Marketing Automation Provider Marketo for $4.75 Billion
This afternoon, Adobe confirmed its purchase of marketing automation vendor Marketo. The sale, which was rumored for a week, holds a value of $4.75 billion. …
What’s Changed: 2018 Gartner Magic Quadrant for CRM Lead Management
Analyst house Gartner, Inc. has officially released its 2018 Magic Quadrant for CRM Lead Management. The report highlights some of the top vendors offering CRM …