Vendor Predictions Motion Toward Automated Personalization
Martech provider X2Engine Inc. has predicted that starting this year, small-to-medium sized businesses (SMBs) will begin to embrace automated personalization …
CRM
Modernize and MarketSharp to Provide Automation to Home Contractors
Marketing services providers Modernize and MarketSharp have allied to create a solution to specifically benefit home improvement contractors. The solution …
Is Your Marketing Automation Too Impersonal? Here’s How to Humanize It
The purpose of marketing automation is to minimize human effort in the tedium of marketing. This can be a great boon to marketers as it removes the need to …
4 Overlooked Marketing Automation Features to Consider During Vendor Selection
Marketing automation is a solutions market populated by dozens of vendors. As with any product, the features of individual solutions are going to vary as you …
5 CRM Solutions with the Best Marketing Automation Features
If the world of marketing automation is vast and imposing, then the world of Customer Relationship Management (CRM) is endless and insurmountable. The …
Oracle Announces Eloqua Updates to Increase Lead Communication
Recently, solution provider Oracle announced that it would be releasing updates to its Eloqua platform to accelerate lead generation and increase …
How to Choose the Best Marketing Automation Tool for Your Organization
For someone uninitiated in the marketing automation space, picking the right software for your organization can seem like a daunting task. As intimidating as …
What’s Changed: 2018 Gartner Magic Quadrant for CRM Lead Management
Analyst house Gartner, Inc. has officially released its 2018 Magic Quadrant for CRM Lead Management. The report highlights some of the top vendors offering CRM …